It's All Nice on Ice

'Sno Cone Inc.' traces one man's exit from the rat race

Travis Knapp (l) and Arnie Reyes
Travis Knapp (l) and Arnie Reyes (Photo by Mary Sledd)

Travis Knapp really did try his hand at the snow-cone business while working as a stockbroker, but he never planned on being a filmmaker. A born salesman, he bought and sold cars during summers off from studying finance at Texas A&M University and made some cash with T-shirts featuring a Longhorn with the horns removed. Then came five grueling years as a stockbroker, followed by big personal questions about the point of it all. "In the rat race, even if you win, you're still a rat," he says of the turning point that resulted in the very personal film, Sno Cone Inc., which premieres Oct. 23 at the Alamo Drafthouse South Lamar.

The comedy follows three twentysomething stockbroker trainees who also are learning big lessons about the rat race. It features Morgan Fairchild and Tony Sirico (Paulie "Walnuts" Gualtieri of The Sopranos). Knapp's journey steered him to volunteering for the Salvation Army feeding the homeless and listening to their stories. Then he had the notion of a reality television show about the community pulling together to get people back on their feet. Along that path he met a couple of other professional refugees: attorney Arnie Reyes and engineer Jeffrey Travis, who fed his movie dream. "It has an overall positive message about doing the right thing and trusting you instincts," says Reyes, who ended up producing the film. For Knapp, it's an Austin-shot labor of love. "Five or six years ago, I heard about a guy who was going to make a movie and thought, 'What an idiot.' Now I'm that idiot."


Sno Cone Inc. screens Friday-Sunday, Oct. 24-26, at 7pm at the Alamo Drafthouse South Lamar. An afterparty at the Belmont will feature live music; proceeds will benefit the Foundation for the Homeless. For more info, see www.snoconemovie.com.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
More Sno Cone Inc.
Just Can't Get Enough
Support Your Local Filmmaker
DVD year-end box sets

Nov. 27, 2009

More Screens
Austin Artist Brings Gamera to Vibrant Life in a New Box Set
Austin Artist Brings Gamera to Vibrant Life in a New Box Set
Matt Frank builds the perfect monster

Richard Whittaker, Aug. 28, 2020

SXSW Film
SXSW Film Reviews: 'Lunarcy!'
Daily Reviews and Interviews

Wayne Alan Brenner, March 15, 2013

More by Joe O'Connell
Texas Book Festival 2019: Truth Worth Telling: A Conversation With Journalist Scott Pelley
Festival 2019: Truth Worth Telling With Scott Pelley
Newsman Scott Pelley had words of advice about media in the modern age

Oct. 28, 2019

Texas Book Festival 2019: On Second Look: Writing About Home From New Perspectives
Festival 2019: On Second Look
Oscar Cásares and De'Shawn Charles Winslow keep it all in the family

Oct. 28, 2019

KEYWORDS FOR THIS STORY

Sno Cone Inc., Travis Knapp, Arnie Reyes, Jeffrey Travis, Tony Sirico, Morgan Fairchild

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

New recipes and food news delivered Mondays

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle