The Speed of Technology
SXSW 2000 Interactive Festival
eBooks and eStoriesMod: Judy Bryan (Wired Digital)
Panelists: Lynn Bender (ibooks.com), Marcus Colombano (Nuvo Media), Chris Noessel (US Web/CKS), Patricia Ricks (Pemberly Press), Joe Nick Patoski (Texas Monthly)
Conventional wisdom was the eBook was a loser ... you couldn't curl up with one, and book publishers feared delivering entire narratives online.
That was then, this is now, agreed the five participants on "eBooks and eStories" panel. Marcus Colombano of Nuvo Media summarized the burgeoning eBook environment, citing the security, cost efficiency, and the emerging wireless/palm trend as reasons the formerly clumsy, handheld reading experience has recently been transformed.
"Since the Web is the medium of choice for interactive text, we're going to have to let go of the idea that reading is a linear experience," said Chris Noessel of US Web/CKS.
How will the eBook affect the antiquated book publishing industry?
"[eBook marketers] are going to develop a new audience who don't prefer the traditional, linear read," said Patricia Ricks of Pemberly Press.
Added Texas Monthly's Joe Nick Patoski: "It cuts some overhead, which is critical to content providers who see maybe 6% of the revenues."
Echoing the sentiments of moderator Judy Bryan of Wired Digital, the panelists agreed that telling stories via online delivery offers exiciting possibilities since, as Lynn Bender of ibooks.com put it, interactivity brings the line between narrative and "game" ever closer and opens content to three types of "authors": the author of the environment; the author of a specific plot line; and the reader, who has the ultimate control.