Pizzagate Targets East Side Pies

No charges will be filed in ESP harassment and vandalism incidents

Pizzagate Targets East Side Pies

It didn't take long for the metastasizing "#pizzagate" fake news story to reach Austin. Credulous locals followed the manufactured allegations against the Comet Ping Pong pizza parlor in D.C. – that an entirely imaginary pedophile ring, involving Hillary Clinton, operated there – and decided to get in on the action. Wild and malicious rumors began circulating on Reddit and Facebook that East Side Pies was part of the international conspiracy, inspiring local lamebrains to film "secret" videos inside the restaurants (of people ordering pizzas, natch), to make threatening phone calls, and to vandalize one of the ESP delivery trucks. The FB "evidence" was both credulous and creepy, complete with exhortations to increase the harassment and "put their heads on pikes." (For the record, some of the accusations appeared to originate with the restaurant's logo and slogan, which plays on the acronym "ESP" – "We know what you want" – and features an all-seeing eye missing a pizza slice.) Austin Police said Monday that no charges would be filed for the harassment and vandalism.

To their enormous credit, ESP co-owners Noah Polk and Michael Freid have responded to the scurrilous attacks with grace – "You argue with the fool, you're the fool yourself," Polk told the Statesman – and by initiating an anti-bullying campaign in collaboration with Eastside nonprofit arts group Creative Action. Polk said that while ESP was still trying to determine how to respond to the slanderers, he was contacted by Mayor Steve Adler's office. "They said, 'We hear there's a crisis facing your business, and we're behind you 100 percent,'" Polk recalled. After some conversations, the mayor's staff suggested working with Creative Action, which helps inspire young people through involvement in the creative arts. Said Polk, "It seemed like a no-brainer."

Polk says there was a welcome spike in sales after the initial media frenzy, and that "two things have given me solace: Our own customers' support has been overwhelmingly great, and the online response to the harassment has been 99 percent positive."

For the new East Side Pies "Anti-Bullying Spec­ial," customers can add a dollar to the price of any pizza, and it will be donated to the anti-bullying efforts of Creative Action ( East Side Pies is at

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

More East Side Pies
Our Favorite Spots to Eat and Drink at Austin-Bergstrom International Airport
Our Favorite Spots to Eat and Drink at Austin-Bergstrom International Airport
ABIA serves up live music, craft cocktails, and beloved local restaurant fare

Jessika Roth, March 8, 2019

Alex Jones Apologizes!
Alex Jones Apologizes!
Slander against politicians is one thing; against pizza shop owners, another

Michael King, March 31, 2017

More by Michael King
Texas Book Festival 2020: Isabel Wilkerson on <i>Caste</i>
Texas Book Festival 2020: Isabel Wilkerson on Caste
Festival talk highlights structural foundations of U.S. divisions

Nov. 17, 2020

"Vexatious Litigant" Madeleine Connor Prepares to Take the Bench
Here comes the judge!

Oct. 29, 2020


East Side Pies, Hillary Clinton, Noah Polk, Michael Freid, Steve Adler

One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

New recipes and food news delivered Mondays

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle