SXSW Eco Adds Some Star Power

Jessica Alba joins the lineup

SXSW Eco Adds Some Star Power

SXSW Eco has added a little bit of cinema celebrity to its lineup for its upcoming second edition: Actress Jessica Alba will be rubbing shoulders with academics, entrepreneurs, and ecologists as they all discuss innovative solutions to the looming wave of environmental crises. Alba is currently working with Austin filmmaker Robert Rodriguez on two movies – Machete Kills and Sin City 2 – but she'll be taking a break from her onscreen duties to talk about her firm the Honest Com­pany and its line of eco-friendly baby products.

Just as Alba brings a little bit of SXSW Film glamor to the festival's fall offshoot, so the U.S. Depart­ment of Energy will reignite the SXSW Interactive spark of electronic creativity with a 24-hour hackathon. Teams of hackers will be combing through publicly available data released by the department's Energy Data Initiative to create a new energy-saving tool, which will then be made available for free to the public.

Alba joins already-announced big environmental names like oceanographer Philippe Cousteau Jr. and Sen. Byron Dorgan, but for many attendees, the emphasis is going to be on looking for the next big innovation from eco-entrepreneurs. As the conference enters its second year, one of its big themes is Replicating Success, and the hunt for startups and localized solutions that can be copied or scaled up for a global effect on emissions and consumption. The Pecan Street Project – the collaborative energy-efficiency project spearheaded by the city of Austin and UT – leads a local contingent of clean-tech startups and innovators that includes LED light manufacturer Firefly and solar power researchers Heliovolt.


SXSW Eco runs Wed.-Fri., Oct. 3-5, at the AT&T Executive Edu­ca­tion & Conference Center, 1900 University. www.sxsweco.com.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
Save the World With Bill Nye
Save the World With Bill Nye
SXSW Eco closing speaker thinks we're not a lost cause

Richard Whittaker, Oct. 18, 2016

Everybody vs. Injustice
Everybody vs. Injustice
Using hip-hop to build a just city

Annamarya Scaccia, Oct. 13, 2016

More by Richard Whittaker
Alamo Drafthouse Reunites <i>Lord of the Rings</i> Cast
Alamo Drafthouse Reunites Lord of the Rings Cast
Austin cinema chain shares exclusive Q&As with global theatres

March 4, 2021

Bigger, Badder ... Couchier? ATX TV Expands for Second Virtual Year
Bigger, Badder ... Couchier? ATX TV Expands for Second Virtual Year
Celebration of TV returns and adds new membership program

March 4, 2021

KEYWORDS FOR THIS STORY

SXSW Eco, South by Southwest, Jessica Alba, Philippe Cousteau Jr., start-ups, energy, clean energy, solar power, hackathon

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

New recipes and food news delivered Mondays

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle