'Statesman' Buys In Fact Daily
Austin's daily buys online political newsletter
In a brief interview with us, Clifton said that the Statesman will manage the business side of the publication – working to expand readership, build subscriptions, and handle freelance reporter payments – while she continues to direct editorial operations, independently of Statesman editorial operations as well as its website, Statesman.com. "There will be no 'rebranding,'" she said. "We will still be In Fact Daily." In her announcement, she quoted Statesman Publisher Michael Vivio: "We are very pleased to welcome In Fact Daily to our family of products."
Clifton's spouse is recently retired Austin Energy General Manager Roger Duncan, so there's been some local speculation that the two might consider moving from Austin or that he might take an energy-related job elsewhere (e.g., D.C.). "I don't want to retire; it sounds boring to me," said Clifton, adding that she and Duncan love Austin, all their friends are here, and they don't want to live anywhere else. She said Duncan has done some gardening and even discovered baking – "He's baked me three pies since he retired." To mark his retirement, they've scheduled a "Tahiti vacation" in July – and she says the Statesman deal will mean fewer temporary website shutdowns when she's out of town.
Clifton insisted that IFD will retain its editorial independence while the Statesman builds the business. "Like all of us, they're learning how to work in this new online environment, and trying how to do niche publishing and online pay sites. They like our product, and it works.
"I'm still here, I'm not going anywhere, I'm still in charge of IFD," she said. She described the relationship as though "McDonald's bought a fish place – they're still selling hamburgers, and we're still selling fish."