Millions of Wrists

The LiveStrong wristband is an international hit

Millions of Wrists

You see them all over the place – bright yellow wristbands embossed with the words "Live Strong." Lance wears his all the time. So does Sen. John Kerry (a survivor of prostate cancer) and his running mate Sen. John Edwards. President George W. Bush has also been known to sport the wristband, as has former President Bill Clinton. The yellow band is also to be the latest fashion accessory for the Hollywood crowd – including Robin Williams, Sandra Bullock, Ellen DeGeneres, Matt Damon, Ben Affleck, Gwyneth Paltrow, Ben Stiller, Bruce Willis, Angelina Jolie, Lindsay Lohan, Jada Pinkett Smith, and Alec Baldwin. Many musicians also wear the wristband – of course Armstrong squeeze Sheryl Crow, and also Bono, Shawn Colvin, and the members of the Dave Matthews Band.

According to the LiveStrong.org Web site, the purpose of the wristbands is to "show your support for survivors living strong." The idea of the wristband came from Scott MacEachern, Armstrong's good friend at Nike. According to Bill Cass at Nike, "There are a few folks taking credit for [the wristband], but I would put that patch on Scott's boy scout sash." Nike agreed to produce and sell the wristbands, with all proceeds going to the LAF. The initial commitment was for 5 million wristbands – but as of last week, 15 million had been sold, and the back-order list is weeks long. "Obviously, we are very, very pleased with the success of the wristbands," says MacEachern. "They are everywhere."

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
More philanthropy
After a Fashion
After a Fashion
Stephen lines up some fat rails of white powder for deserving fundraisers

Stephen MacMillan Moser, May 2, 2008

More by Rita Radostitz
Tents of Hope
Tents of Hope
A Reminder of Genocide in Darfur

Feb. 15, 2008

Think (and Eat) Globally by Dining for Darfur
Think (and Eat) Globally by Dining for Darfur
Local restaurants join in Darfur fundraising effort

Aug. 24, 2007

KEYWORDS FOR THIS STORY

philanthropy, Lance Armstrong, Live Strong, Scott MacEachern, Bill Cass

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

Eric Goodman's Austin FC column, other soccer news

Information is power. Support the free press, so we can support Austin.   Support the Chronicle