Vinyl Bin: Vinylmnky

Vinyl subscription service courts exclusivity junkies


Travis (l) and Nick Jourdan of Vinylmnky (photo by John Anderson)

Millennials pay for experiences, not possessions. Cousins Travis and Nick Jourdan take Spotify browsing to the next level with subscription service Vinylmnky. Like other monthly deliveries BirchBox or Ipsy, the locals provide exclusive content and autographed, limited-edition wax concentrated solely on debuting new artists. A roster of fresh finds includes Khalid, Mobley, and Jaden Smith.

A passion project the Texas natives tossed around in 2015 while playing basketball, Vinylmnky now counts some 6,000 subscribers in the U.S., Asia, and Europe that can opt in any month, 200 active subscribers receiving records monthly, and hosts regular pop-up events at Native Hostel.

"We were discussing what we were passionate about, and it wasn't that we jumped to vinyl right away," admits Nick. "Our passion was discovering new music, and sharing it. We both collect vinyl, so we thought, 'Okay, why don't we start a new music discovery service based on the vinyl platform.'"

The familial partners come from marketing and venture capitalism backgrounds, so entrepreneurship proved a natural next step. The company launched in April 2015, debuting Purity Ring's album Another Eternity on custom clear vinyl. Emailing record labels in the beginning, they now enjoy relationships with "every single major record label and their subsidiaries," and work one-on-one with the artist and their management team to come up with original add-ons.

"Khalid was so cool because he's blown up since we've worked with him," enthuses Nick.

Vinylmnky looks to tap into the millennial hunger for exclusivity, slating their target consumer as "four years out of college with a little disposable income. They have Spotify, they have Tidal, they're looking for the next level of experience with that music." Recently partnering with Native Hostel, Travis hopes to get his business a foothold in Austin:

"We want to bolster the tribe experience, create a community, and support the artist."

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 36 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
More by Clara Wang
ACL Live Review: Vince Staples
Live Shot: Vince Staples
Cali rapper gets the mainstream woke

Oct. 15, 2018

ACL Review: Lily Allen
Live Shot: Lily Allen
London musical millennial stages a sleepy pajama party

Oct. 13, 2018

KEYWORDS FOR THIS STORY

Vinylmnky, Travis Jourdan, Nick Jourdan, BirchBox, Ipsy, Khalid, Mobley, Jaden Smith

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

Updates for SXSW 2019

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle