Thursday SXSW Showcases

Arianna Puello

Meccalani x Empire

A creator of Mexican electronic freestyle, Aztek 732 opens the night, and dance floor, with tracks meant to be adapted to the vibe of attendees. On his latest, Desde el Desnivel, Serko Fu capitalizes on utilizing riddim and his capability behind the mic to advance stories about inclusion and hope despite the violence in Mexico. The first female MC in the Spanish hip-hop industry, Dominican Arianna Puello continues to awaken the consciousness of people worldwide and bring social change in Kombate ó Muere. Already noticed by the likes of Jay Z, Guadalajara's C-Kan drops verses about his life tinted with gangs, drugs, and violence as a form of awareness on Clasificación C, Vol. 2.