Alpha Rev

Bloom (Kirtland)

Texas Platters

Alpha Rev

Bloom (Kirtland)

Unplugged from corporate resources after a sojourn with the majors, Casey McPherson keeps his vision of widescreen Americana intact on Alpha Rev's third album Bloom. Sounding as if they were recorded on a Hollywood soundstage, "Highways" and the Civil War-themed "Lexington" manage the difficult trick of sounding lush and spare at the same time, evoking the wide vistas and dawn-kissed horizons in McPherson's imagination. "I Will Come" and "Lonely Man" evince just enough smoky brood to give the tracks some genuine menace, with characters smoldering on the edge of a nervous breakdown. McPherson gives the vocal performance of his life, tightly controlled no matter the mood and ignoring any chance he's given to climb over the top. Oddly, Bloom falters on sensitive ballad "When You Gonna Run" and cheerleading pop tune "Sing Loud," which wallow in the kind of cliches that earn triple-A radio play but fade in daylight. Alpha Rev purrs most convincingly with a contemplative frown rather than a comforting smile.

***

READ MORE
More Alpha Rev
Texas Platters
Alpha Rev
New Morning (Record Review)

Austin Powell, April 30, 2010

Off the Record
Off the Record
Music News

Austin Powell, Sept. 12, 2008

More Music Reviews
Texas Platters
Jean Caffeine
Sadie Saturday Nite (Record Review)

Greg Beets, Sept. 1, 2017

Texas Platters
Jenny Parrott
When I Come Down (Record Review)

Lauren Modery, Sept. 1, 2017

More by Michael Toland
Punk Rock Patron of Austin Music Richard Lynn
Punk Rock Patron of Austin Music Richard Lynn
Super Secret founder and Sonic Transmissions Festival underwriter expands operations

Sept. 15, 2017

Texas Platters
Solid Goat
The War on Terra (Record Review)

Sept. 1, 2017

KEYWORDS FOR THIS STORY

Alpha Rev

MORE IN THE ARCHIVES
NEWSLETTERS
AC Daily, Events and Promotions, Luvdoc Answers

Breaking news, recommended events, and more

Official Chronicle events, promotions, and giveaways

Updates for SXSW 2017

All questions answered (satisfaction not guaranteed)