Kreayshawn

Somethin 'Bout Kreay (Columbia)

Fun Fun Fun Fest Saturday Reviews

Kreayshawn

Somethin 'Bout Kreay (Columbia)

Kreayshawn's debut isn't just bad. It's historically awful. Never before in the history of recorded music has a major label debut sold so poorly in its first week on racks. Somethin 'Bout Kreay did 3,900 units in mid-September, but not even a million on the books could change the fact that the meme-able Oakland MC sounds as if she recorded her rhymes in her bedroom and mailed them to Columbia Records on a flash drive. A horrendously top-level "Ch00k Ch00k Tare," the cheap and disjointed "Summertime," and hurried "The Ruler" should've stayed in her hope chest, while the teener pop of "BFF (Bestfriend)" and "Left Ey3" make last year's viral smash "Gucci Gucci" sound transcendent. No surprise the album's best track, the Diplo-produced "Twerkin!!!," eases Kreayshawn out of the mix. Sure, there's Somethin 'Bout Kreay, but it's not good. (Sat., Blue stage, 4pm)

*.5

READ MORE
More Music Reviews
Texas Platters
DJ Brimlo
Awkward Love Letters (Record Review)

Kahron Spearman, May 26, 2017

SXSW Wednesday Record Reviews
Gabriel Garzón-Montano
Jardín (Record Review)

Thomas Fawcett, March 17, 2017

More by Chase Hoffberger
What Will It Take to Get More Police Oversight?
What Will It Take to Get More Police Oversight?
If Greg Casar wants more accountability for cops, the city’s gonna need to give the police union some more money

May 26, 2017

One Dead in Officer Involved Shooting on Sixth Street
One Dead in Officer Involved Shooting on Sixth Street
Police shot 24-year-old on Trinity Street at 2:42am

May 7, 2017

KEYWORDS FOR THIS STORY

Kreayshawn

MORE IN THE ARCHIVES
NEWSLETTERS
AC Daily, Events and Promotions, Luvdoc Answers

Breaking news, recommended events, and more

Official Chronicle events, promotions, and giveaways

Updates for SXSW 2017

All questions answered (satisfaction not guaranteed)