Sturgeon's Revelation

Beating the music-business odds at SXSW

South by Southwest Music Conference panels have become increasingly interactive – not solely in the sense of audience and experts commingling, but in the ever-widening dialogue of reinvention between the industry and both its careerists and consumers. Trends such as crowdfunding bubble under the larger mushroom cloud/crowd of Facebook, while MCs reinvent hip-hop's street CNN with a social-media savvy ready-made for Twitter and Foursquare. Maybe "Sturgeon's Revelation" (see "I'm Not Old Your Music Does Suck"), the idea that all is dross, isn't overtaking contemporary music as fast as everyone thinks. We cherry-picked nine SXSW Music panels whose issues and personalities speak to the moment, then threw in a dance lesson of sorts for good measure.

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KEYWORDS FOR THIS STORY

SXSW Music panels, Captain Beefheart, Don Van Vliet, Gary Lucas, RockHub, Top Chef, Big Freedia, Duff McKagan, Chamillionaire, Lady Gaga, Perez Hilton

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