Ballroom Dancing

SXSW Panels

Ballroom Dancing
Photo By Gary Miller

Working the Web: Resources for Musicians

Austin Convention Center, Wednesday, March 14

Even with the myriad resources available for bands to share their music on today's Interweb, the bottom line remains the same – if you want to take your band somewhere, you have to promote it like hell. Wednesday's panel on Web resources, hosted by the Future of Music Coalition's Brian Zisk, featured several industry upstart startups: TuneCore guru Jeff Price; founder of freshly launched Fuzz, Chris Skarakis; Eventful, Inc.'s Jordan Glazier; and Ben Kihnel of CD Baby. Although unanimous props were given to sites like Sonicbids.com and Snocap.com, the key themes of the day were data-mining and targeted marketing – use features like Google Analytics to know who's listening and reach out to their demographic. The DIY possibilities, however liberating, put more responsibility on bands to promote themselves, so, like high school, befriend a geek. And though you should work blogs for all they're worth, make it personal by taking MySpace to "MeatSpace."

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
Thursday Picks & Sleepers
Thursday Picks & Sleepers
SXSW Thursday handicapping by the blurb

March 20, 2015

Wednesday Showcases
Wednesday Showcases

March 20, 2015

More by Doug Freeman
New Austin Music Worth Your Bandwidth This Week
New Austin Music Worth Your Bandwidth This Week
What we’re listening to

Sept. 18, 2020

Wilson Marks Finds Beauty in the Random
Wilson Marks Finds Beauty in the Random
Seela serves up whimsical illustration in “Only a Train” clip

Sept. 11, 2020

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

New recipes and food news delivered Mondays

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle