Spotlight: What Made Milwaukee Famous

8pm, Stubb's

Spotlight: What Made Milwaukee Famous

"We don't just rock out for the sake of it. That's kind of pointless," laughs Michael Kingcaid. "There's a lot to encompass out there, and we'd like to try it all. There's no formula for rock & roll."

Kingcaid holds the golden pipes to Austin indie rock fourpiece What Made Milwaukee Famous. Despite their sudsy name, Kingcaid, guitarist/keyboardist Drew Patrizi, bassist John Farmer, and new drummer Jeremy Bruch play a sobering blend of rock and pop, both innocent and energetic. They dash through timeless beats and methods, dragging hoards of locals along with them.

"It doesn't matter how much you vary from whatever your core sound is," jazz lover Bruch posits, "as long as you play it and mean it."

And they do. Not only has that heartfelt sentiment produced an outstanding album in 2004's Trying to Never Catch Up, it earned the foursome a spot on Austin City Limits, put them on the roster of George Couri and Charles Attal's Fourth Floor Management, and garnered serious attention from indie pop stalwarts Barsuk Records. If all goes well, this is going to be a huge year for WMMF.

"Hopefully we're merging into where the great music that comes out of the independent world will take the forefront in society," an optimistic Kingcaid says. "That's the biggest dichotomy of the world today. For a long time, bands like Spoon and other indie bands were underground, and now they're breaking out."

On the verge of a national breakthrough, the four knights of music sanctity take to the streets in a ploy of good, honest music. We're gonna miss them, but Kingcaid is ready to move on to the next level.

"It's a big, open world out there, and we all have the ability and the desire to explore it."

Keep up with all our SXSW coverage at austinchronicle.com/sxsw. Sign up for our South By-specific newsletter at austinchronicle.com/newsletters for news, reviews, and previews delivered to your inbox every day of the Fest. And for the latest tweets, follow @ChronSXSW.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
Wednesday Interview
Wednesday Interview
Delta Spirit

Jim Caligiuri, March 20, 2015

Wednesday Picks & Sleepers
Wednesday Picks & Sleepers
First night SXSW Music recommendations and hints

March 20, 2015

More by Darcie Stevens
Phases & Stages
Yeah Yeah Yeahs
It's Blitz! (Record Review)

April 3, 2009

Spotlight: The Wooden Birds
Spotlight: The Wooden Birds
9pm, the Parish

March 20, 2009

KEYWORDS FOR THIS STORY

What Made Milwaukee Famous, Michael Kingcaid, Drew Patrizi, John Farmer, Jeremy Bruch, Trying to Never Catch Up, Austin City Limits, George Couri, Charles Attal, Barsuk Records

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

Updates for SXSW 2019

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle