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By Christopher Gray, March 10, 2006, Music

SXSW Poster Brigade

One of SXSW's most rewarding ventures, the Flatstock poster exhibition, boasts 86 artists showing their screen-printed wares at the Austin Convention Center, completely free and open to the public. Some of the more prominent poster houses on hand this year will be California's Aesthetic Apparatus, Kentucky's Print Mafia, former Austinite Lindsey Kuhn, and locals Obsolete, Decoder Ring, Sleepy Giant, and Bearded Lady. "It's easier to tell you who's not coming," says organizer Geoff Peveto of Decoder Ring, on his way to print some Moonlight Towers tour posters. (Flatstock founder Frank Kozik is skipping this year.) "It's kind of a perfect scenario for us, because we're right in the middle of all the people we want to be doing work for," Peveto says. More and more bands, he notes, realize selling posters at gigs can be as lucrative as T-shirts; Decoder Ring printed separate posters for all of Modest Mouse's tour dates last year. "Being around that level of talent and experience [at Flatstock] seems to be making everybody become better designers," Peveto says.

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