How Indie Labels Find Artists

Ballroom Dancing: Music Panels

SXSW Live Shots
Photo By Gary Miller

How Indie Labels Find Artists

Austin Convention Center, Wednesday, March 17 In this age where the music business changes on a daily basis, one thing remains static. According to the label representatives on this panel, word of mouth still plays a major role in how new music/new artists are discovered. A wide range of indies was represented, from the supersized Rounder and ever-budding Yep Roc to still buzzing Bloodshot and upstart Ace Fu, yet each claimed that they still rely on the press, talent agents, and college radio to find out what's new and creating a buzz. SXSW was referred to as a place where artist discovery has led to bountiful signings. Geared toward the novice, the advice given was perennial: Do your homework before approaching a label, create a buzz in your hometown first, nobody listens to cassettes any more, be persistent and creative. Susan Tanner of Ani DiFranco's Righteous Babe label summed things up best: "If you're good and you're in the public eye, it doesn't matter where you're from. We'll find you."

Keep up with all our SXSW coverage at austinchronicle.com/sxsw. Sign up for our South By-specific newsletter at austinchronicle.com/newsletters for news, reviews, and previews delivered to your inbox every day of the Fest. And for the latest tweets, follow @ChronSXSW.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
Wednesday Interview
Wednesday Interview
Delta Spirit

Jim Caligiuri, March 20, 2015

Wednesday Picks & Sleepers
Wednesday Picks & Sleepers
First night SXSW Music recommendations and hints

March 20, 2015

More Music Reviews
Texas Platters
Hunt Sales Memorial
Get Your Shit Together (Record Review)

Alejandra Ramirez, March 22, 2019

Texas Platters
Hayes Carll
What It Is (Record Review)

Doug Freeman, March 22, 2019

More by Jim Caligiuri
Carrie Elkin’s Life-and-Death Folk
Carrie Elkin’s Life-and-Death Folk
Her father's death and daughter's birth upped the stakes of the singer's finest work

April 14, 2017

SXSW Music Live: Richard Barone Presents Greenwich Village in the Sixties
SXSW Music Live: Richard Barone Presents Greenwich Village in the Sixties
Soft Boys, Youngbloods, Moby Grape, Brian Jones’ grandson, etc.

March 18, 2017

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

Updates for SXSW 2019

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle