How Indie Labels Find Artists
Ballroom Dancing: Music Panels
Photo By Gary Miller
How Indie Labels Find ArtistsAustin Convention Center, Wednesday, March 17
In this age where the music business changes on a daily basis, one thing remains static. According to the label representatives on this panel, word of mouth still plays a major role in how new music/new artists are discovered. A wide range of indies was represented, from the supersized Rounder and ever-budding Yep Roc to still buzzing Bloodshot and upstart Ace Fu, yet each claimed that they still rely on the press, talent agents, and college radio to find out what's new and creating a buzz. SXSW was referred to as a place where artist discovery has led to bountiful signings. Geared toward the novice, the advice given was perennial: Do your homework before approaching a label, create a buzz in your hometown first, nobody listens to cassettes any more, be persistent and creative. Susan Tanner of Ani DiFranco's Righteous Babe label summed things up best: "If you're good and you're in the public eye, it doesn't matter where you're from. We'll find you."
Keep up with all our SXSW coverage at austinchronicle.com/sxsw. Sign up for our South By-specific newsletter at austinchronicle.com/newsletters for news, reviews, and previews delivered to your inbox every day of the Fest. And for the latest tweets, follow @ChronSXSW.
A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.
Support the Chronicle