This Magic Moment
15 Years of the Austin Music Awards
Unfortunately for historians, it seems as though most of the big winners and performers from the early years had too good a time at the Awards show, and don't remember many specifics about the shows they attended. For those that do remember bits and pieces, however, it's almost as if they were in collusion when they use the word "magic" to describe some of the more memorable moments in the show's history: a surprise set by Stevie Ray Vaughan & Double Trouble, two Roky Erickson experiences, Jody Denberg's unlikely jam with the True Believers, the unveiling of Gibby Haynes' and Johnny Depp's P, and Kris McKay's Too Many Girls.
But even beyond the awards and performances themselves there's the fact that the Awards Show is an event which started as a small and experimental club gig and is now the South by Southwest kick-off event. As such, it has become the first truly important musical event of each new year for both the national industry and the local scene. So to honor an event that is itself about honoring Austin music, the Chronicle has asked a cross-section of local winners, performers, and organizers to take a stab at compiling an oral history -- a loose collection of memories that, like the Award Show, have lasted 15 years.
W.C. Clark and Stevie Ray Vaughan backstage at the '89-'90 Austin Music Awards. Vaughan came back to town specifically for this show. It was his last non-performance appearance in Austin.
Margaret Moser: The old Austin Sun had done awards shows in the late
Seventies, but on a much smaller basis -- with maybe one or two bands playing.
So there were these long performances and long award sets. 1982 was the first
time I had a crack at helping organize [the Chronicle's] awards show.
In the beginning...
Bill Bentley: I'd also been involved with the Sun Awards, but they were a fly-by-the-seat-of-your-pants event. They kind of made 'em up as it went along. They allowed ballot stuffing and even encouraged it. But the show couldn't survive for the same reason the Sun itself couldn't -- massive disorganization.
Louis Black: The first year of the Chronicle, we did a music poll, but didn't do a show. The real reason is that we didn't want to do one of these lame award shows. But when Bob Simmons [an early Chronicle publisher] comes onboard, he decides we really should have an award show and he and Margaret are really the driving force behind that first award show, at Club Foot.
Moser: I sort of involved myself. I thought it was a shambles backstage the first year and I sort of went in and took it upon myself to begin organizing. Nobody was really running it. It was conceived, but not executed. People weren't there to pick up awards or they were in other places and didn't know which awards were coming up.
Paul Ray: Lou Ann Barton and I had gone through the Sun Awards as winners. And the first year of the Chronicle awards, Lou Ann and I were asked to be guest presenters. So we got dressed, came down, and even rented a limo. We made a big entrance but nobody was there yet.
Lou Ann Barton: I remember Paul and I trying to call out the winners and nine times out of 10 nobody came up to pick them up. We'd just stand there with our thumbs up our asses and move on to the next one.
Bentley: More people were getting awards than there were spectators early on, which was cool because it seemed to prove that in Austin, everyone really is somebody.
Jody Denberg: I remember thinking it was a cool event, but a little insiderish and little too much about rah-rah cheerleading. I definitely didn't have an inkling we'd still be doing them now.
Moser: The next year we moved the show to the Opera House and I busted my butt
and begged the Fabulous Thunderbirds to play the show, along with the Big Boys.
I remember Chesley [Millikin, Stevie Ray Vaughan's manager] called a few days
before the show and said he was going to bring Stevie and the band in from
Hawaii, and if we didn't mind, he was going to arrange for them to have a set.
I was so busy with everything else I was doing that I didn't realize what
Chesley was telling me, and didn't realize until the day of the show that
Stevie was there and planing to play that night. And it wasn't until Stevie
stepped on stage and started playing everything from Couldn't Stand the
Weather that I realized the Austin audience was not only getting Stevie
unannounced but was also getting a special sneak preview of his new album.
Ray: It seemed like Stevie just showed up. But he was like that. If he saw somebody playing and there was a guitar, he was going to get up there. You couldn't stop him, it was one of those deals.
Tim O'Connor: We really didn't know what to anticipate and I don't think they did either... A lot of times, we as the venue are told about a lot of things that may happen which the general public doesn't know about. So I remember Stevie's set was one of those things, and we were aware he'd be coming, but it was still unbelievable.
Chris Layton: I remember we flew in for it, so we at least knew we were playing -- we didn't just stumble into it. But beyond that, I don't remember much other than that we played. [Ed note: We got a lot of this.]
Moser: I was also really thrilled to have the Big Boys on the show, even though they didn't much feel this was the kind event they cared about. They were sort of somewhere between their punk and hardcore periods and the audience responded exactly the way you'd expect a hardcore audience to respond; they were aggressive and belligerent and spitting. The band was encouraging and giving it right back, so it was great and worked exactly like it should. But the guys who worked security at the Opera House had never really seen anything like that.
Rey Washam: I remember thinking [the ensuing riot] was partially the Chronicle's fault, because they made us go on so late. People were kind of agitated waiting around. And we were kind of shuffled off all night backstage. We couldn't even go near the stage until it was time to play. I'm not sure they even wanted us to play. So we're standing backstage we hear the stage crew say to each other, "The first motherfucker that jumps on-stage we're going to kick their ass."
Ray: The Opera House bikers guys had decided they were the law. We left just as it started to happen. I was sitting on the side of the stage and I saw it start in the corner and went, "We gotta get out of here."
O'Connor: It got real nasty. I was also on the stage when it went down. It had been kind of an excitable evening anyway. Some of the audience got into it with the band and there was some verbal stuff that went on. Then it got heavier than that. Our security guys got onstage to try and calm things down and got into a hassle with one of the Big Boys. Then, someone from the band went into the audience and got kicked or something. I don't want to put it on the Big Boys, but it was a new experience for us to have the band involved in a crowd incident -- kind of challenging the crowd. It was the dawning of a new age, believe me.
Moser: Really, the Big Boys were the best at self-policing. They had it under control even though it looked like utter chaos.
Black: It wasn't quite a riot. But it was very funny, because you had the punks, the Big Boys, kind of posturing all night about what punks and how macho they were. You know, saying what assholes they were. And they were against Willie's crowd, who were like killers. It was almost like a comedy, because they looked like fat rednecks but they're really ex-Navy seals. So it's Willie extended family and the opera house security force against these punks and it was no contest. It was over very quickly.
Washam: Comedy? It was not a big funny thing. It was serious shit. And we kind of blamed the Chronicle and the stagehands equally for letting it happen.
Moser: I was really sorry because it looked like one of these tragically misunderstood moments, where both sides were right and both sides were doing what they were supposed to be doing. But there was also really no way to mediate in that type of situation.
Roky Erickson, the year he was backed by Will Sexton, '92-'93
Moser: After the Big Boys incident and a slow third year, we decided to try and
pair the True Believers and Roky Erickson for the 1985-86 show. To me it was
very symbolic. Roky is sort of the Texas version of the Velvet Underground. He
has the single most pervasive influence on Texas music on a local level, over
more decades, than probably anybody other than Doug Sahm. Meanwhile, the True
Believers were interesting because punk was gone and post-punk, which in Austin
translated into New Sincerity, was here and the True Believers were by the far
the best and most popular proponents of it. Later, we had Roky on the show
again with Will Sexton .
Alejandro Escovedo: I remember we were rehearsing at Mike Stewart's house and Roky shows up with a guitar without a case and a screwdriver to change the strings on the guitar. We finally ran through the songs and every run-through was in a different key. Then, when it came to the show itself, we put on a pretty decent show ourselves and Roky came on for "Two Headed Dog" and "Starry Eyes." But he wouldn't stop playing the solo, and so we played, played, and played and looked at each other in a panic... He wouldn't stop and someone had to finally come up and end it.
Will Sexton: It was an interesting concept. The great thing about the True Believers show was seeing Roky with a band like that. When people are trying to produce his records now, they always seem to go in the direction of the Dion or Buddy Holly stuff. But I was always curious what it would be like had he gone into the studio with a band like the True Believers, who come from the same musical tenor as to where he was once heading. That was a glimpse at it.
Ray: With Will, Roky was standing there with his arms folded and somebody had to finish the songs. But I think Will Sexton was the only guy that was ever able to control him on stage, just bust him with a guitar to the back and say "Hey Roky, you're supposed to sing." I preferred the Roky/Sexton set to the True Believer show. Roky didn't even know who the True Believers were.
Escovedo: I don't think he knew who we were either. I don't think Roky knew who he was. And I do think a lot of people loved that idea of the True Believers, a real rock & roll band, just going for it with Roky. It sounded great. And Will's set was cool because it seemed more together and rehearsed. Yet, ours worked because we were kind of in the dark and so was he. It was one of those strange moments.
Michael Corcoran: Roky was always a nice little show-off point, especially when SXSW started and people began coming from out of town. People from New York and Los Angeles were always freaked out just to see Roky sit at a table near them backstage. Early on, Roky really helped set [the awards and SXSW] apart.
Black: Before 1987, we had done the show mostly on Wednesdays so all the
clubowners could come. Then we moved it to Friday, and it was big enough and
important enough that all the music business people came. But with SXSW, the
show would have eaten up the whole night on a Friday. For SXSW that was
untenable. So we moved it back and it changed the event, and there was a couple
of rough years in there.
The SXSW Invasion
One of the things that happened was that you suddenly had a third of the audience be out-of-towners. So then, you had a third for the music scene here, a third for normal readers and clubgoers, and a third was the media and music industry -- not just Los Angeles and New York, but from across the country. It changed the show a lot. But it wasn't a tough decision to move the Awards. We were making so many decisions at the time that it just made sense.
E.A. Srere: The move back to Wednesday just pissed us off, it was no small grinding point of my teeth. Here is the Awards Show, the event they built the whole thing around, and it gets pushed back to opening night... It's always chapped me. It got second-class status.
Corcoran: It seemed like the venue had more to do with it changing than the people from out of town. At Palmer the sound is so bad. The Opera House didn't have tables and chairs, so it was more like a concert than an awards show. It was weird too, because after you gave your speech you would just walk into the crowd. But then again, with SXSW and the people from out of town, getting a slot at the Award Shows is more important to bands. So I think the talent caliber went up a little bit.
Don McLeese: Whoever headlines plays to a bunch of people's backs -- people streaming out. It's a lousy way to start your conference, if you're getting so bleary-eyed staying out there until two in the morning and then getting up early to see the keynote speaker. A lot of people just opt to get the good night sleep. I've always thought the Award Show should be at the end of SXSW, so it can build to the Award Show rather than starting with this Austin pat-yourself-on-the-back thing. That way, some people can stay around in town if they're interested and some can leave.
Black: We've thought a lot about moving it away from SXSW and making it more Austin again, but there's no real easy way to do that. Initially, it was an abrupt period and I'm not going to argue with E.A. or Margaret. There was an emphasis on SXSW a little bit over the Award Show. But we really used the show to benefit SXSW, and I think if you look back now you'd have to argue the strategy worked -- the show benefited from SXSW and SXSW has benefited from it. As such, I think the Awards Show has gained in prestige enormously in the last four or five years.
Ray: Like Margaret says, it's not an Awards Show unless "there are 1,500 people
downstairs and 1,000 out front."
Srere: Backstage is the party, especially with SXSW starting up and all the industry folks schmoozing. But from the regular industry people to the clubgoers, people are there to see certain people in the show. And if you're there to see somebody in particular, you're going to be out front. Then you'll go backstage in between. So everybody always gets a good seat for whatever they want to see, because somebody else will move out of the way by heading backstage. It just seems to rotate that way.
Corcoran: It's a big dress-up night that you can compare to the prom for the local music scene. So people kind of go out of their way to look good. And I used to joke that every year there's one guy with one of those tuxedo T-shirts. But it's also just sort of the one event that you don't have to worry about overdressing -- and in Austin, a lot of the time, you do have to worry about overdressing.
Monte Warden: I go to church every Sunday so I get to wear a suit once a week, but most of the time none of us gets to put on a tie. So you get to play dress-up. And I remember the first time I won , as a 16-year-old kid. I was dressed up, backstage, and got to meet Kim Wilson, Lou Ann Barton, and Stevie Vaughan. What could be better?
Denberg: The show really does foster a sense of community. A lot of petty stuff seems to fall by the wayside. It's pretty rare to get everybody in one room like that. But at Palmer, the show seemed like it was a lot more for the people backstage. The energy seemed to dissipate out front.
Black: This is Austin and the schmoozing goes on everywhere. At Palmer you have that long public hallway and it goes on there as well -- with music people from all over the country and the city hanging out and schmoozing. In the back of the hall, and in the other hallways there's all these people hanging out. So the backstage is amazing because it's the one place all year where you have so much Austin music talent and national talent hanging out.
Layton: I always dread having to go to Awards Show, even the Grammys, but I always have a good time once I'm there. It's virtually a guarantee you'll run into a lot of people backstage that you maybe hadn't seen all year. Especially when -- with Stevie -- we'd be touring constantly, it was nice to come home and catch up at the show, because while you're gone so long you feel out of touch with what's going on in the scene here.
Bill Carter: For a lot of people in this particular business, especially once you've been through a lot and get a little older like we are and a lot of the people we know, you just don't socialize nearly as much. A lot of the guys aren't in the clubs period, playing or not. So it's a good chance to see everybody. It's almost like the holidays, going back to your hometown and seeing the guys from junior high once a year. Then you see all the new guys and check out what they're doing and where they're going, and it's great to see their excitement.
Srere: The thing about the show that I'll always enjoy is the people that continue to think they're going to steal the show, either picking up an award, being fools backstage, or even playing. It just doesn't happen that way, because no one person or band can be the most important thing at this show. The only time you come across somebody who is the most important part of the evening is when you have a Stevie Ray Vaughan, who's big nationally. Then everybody else is like, "Is he here, can we talk to him, can we see him?" But there's hasn't been anybody like that before or since.
Denberg: In 1990, I remember seeing Stevie standing around with a stack of awards. There's a photo that the Chronicle ran. I was sitting with Two Nice Girls backstage and for some reason we thought it would be cool to have a photo of the band, me, and Stevie. Right as we approached, somebody else got his attention and he was gone... which makes the show sort of an annual reminder of how short life is.
The True Believers with ex-Faces Ronnie Lane, 1987-88 Music Awards
McLeese: To me, when the awards work best it's because of the unexpected --
like putting Roky up there and not really knowing how it's going to turn out.
Or like P, where nobody had the faintest idea what it was going to be. It's
these Once in a Lifetime things that can either be glorious or so embarrassing
you have to be there to witness it.
And More Music....
Carter: For P, I think we got together the day before, maybe once or twice, and kind of made some shit up. I wouldn't say wrote, but made up. It was kind of a fun thing. We had all been here and hanging out, so we thought it might be fun to try and play. It kind of amazed me that we did it. It wasn't a band. [Sal Jenco] wasn't particularly a drummer -- he'd played years ago or whatever. And I'm a songwriter, not a guitar player's guitarist. Johnny [Depp] can actually play guitar better than I can, but he didn't want to feature it at all and be the actor-turned-rock-star for the evening. So just the fact that we actually did it was kind of amazing to me. We weren't really good, it was just fun.
Corcoran: One of the show's all-time best sets had to be the True Believers with Ronnie Lane and Richard Lloyd [1987-1988]. That's when Paul Ray was calling the True Believers assholes.
Escovedo: Paul Ray slagged us by saying that we should get the Assholes of the Year Award -- or something really rude. That was also the same evening that Joe Ely decided to put on a Bruce Springsteen show, so it's like three hours long and we went on at something like 4:30 in the morning.
Corcoran: But Paul had really pissed them off, and they came out with a real vengeance -- pretty exciting.
Escovedo: But it was the True Believers reunion [1993-1994] show that really stands out as special to me. Since it took place at SXSW, looking out into the audience was like seeing the entire history of the True Believers before my eyes. It was pretty emotional and wonderful. It sounded good and I was real happy. I think even Paul Ray kind of enjoyed it. He used to say we sounded like someone left the garage door open -- which was great, the point, and what we strived for.
The show that featured P's first public gig. (l-r) Bill Carter, Sal Jenco, Gibby Haynes, and Johnny Depp, 1992-93 Music Awards
Black: What the Chronicle generally believes in is a variety of
voices... the idea that thinking about things and entering into dialogue is an
inherently good thing. So the Awards are great because the critics shut up and
readers really get to choose who their favorites are. Sometimes there's a
flurry that gets through, with stuffing or some silly votes, but if you look at
it as a body, you're really amazed at how correct the poll is. More than anyone
else, it's reflective about what's going on in Austin music.
Bentley: The voting does seem to represent the year. But it's kind of like professional wrestling: If it's not real, I don't want to know.
Warden: When I won my first one as a solo guy, I didn't know what it was for. I certainly didn't think it was Male Vocalist because of Malford [Milligan] or Song or Songwriter because of Butch Hancock and Bill Carter, and it was Best Singer so it was a real thrill. And we came by it honestly. I know back in 1983, at every gig we'd tell the Whoa! Trigger fans to mail in all they could, and this time I don't even think I sent a ballot in, so it felt good to come by it honestly, without stuffing.
Corcoran: One time I was voted Worst Thing to Happen to Austin Music and my girlfriend at the time mooned the audience. She said, "This is a message from Michael Corcoran" and dropped her pants. It was weird because I got into a big fight with her that night too, because she thought just because she mooned the audience for me that I should leave when she wanted to leave. She was bored and I'm always the last one to leave the Awards Show.
Carter: Stevie presenting Ruth [Ellsworth, Carter's wife and songwriting partner] and I with the Best Songwriting award for "Crossfire" is a moment that really stands out for me for obvious reasons. The other thing about Ruth and I getting recognition as songwriters is that we never tried to go out and win votes in any way, so it was hopefully just people with common knowledge, who knew of our songs and thought we'd written good ones. I've never been into the vote-for-me thing because there are so many great songwriters that to vote for the best is a strange concept.
Denberg: Winning means everything and nothing. It means everything because you're in competition with everybody you respect. And to think about all the individuals filling out ballots is amazing. But that and a dollar will get you a cup of coffee. On the other hand, the first time KGSR won I really think it went a long way to help validate our radio station.
Jo Carol Pierce: I'm still speechless about the year I won some things. I was speechless then and made a stupid little speech. It was a huge thing in my life. It was an amazing thing to find out that people really did like my music. I thought Troy Campbell and Mike Hall had just been wackos for liking it. I've really benefited from the fact that if you have a buzz in Austin, you have a buzz in the country. I've gotten to tour and have a great time because the Awards Show appearance helped build that buzz. That [Across the Great Divide] won, and I won as a songwriter is still the first thing on my resumé. It sort of changed my confidence level. It makes me feel less guilty about writing songs.
Guy Juke: I'd done the poster for the Awards Show for 12 years, and I won the award for best poster for like the first five years. It was kind of embarrassing and cool when my other friends started winning the award. But this year, the ballot says "this category is in danger extinction." It's been great that the posters have always been associated with the show and that an award exists for the recognition of the poster scene. It means a lot, and if they drop it, they're going to have to answer to me.
Sexton: Every year there's a few awards that really mean a lot. That's the great thing that kind of ingratiates the whole thing to me, seeing people whose talent and work usually goes unnoticed get their due. It's usually the older local talent that so many of us have appreciated so long -- the W.C. Clarks and Grey Ghost types. To see those guys or other underrated guys like Butch Hancock win gives the night meaning.
Ray: Ultimately, this is not the Grammies -- they're the Chronics. They're back every year, it's chronic. We're not supposed to take it that seriously because awards are just pieces of paper. I've got stacks of pieces of paper like that. They're great, but don't say much about what you're going to do next or did before. But the good part of it is that it's real votes, not what Margaret, Louis, and those morons at SXSW decide is happening. It's the people who go out and hear the music.