"...As if starring in the most romantic movie of last year – (500) Days of Summer, natch – while accreting authentic cinematic laurels in everything from Mysterious Skin to Brick (we'll not mention G.I. Joe: The Rise of Cobra) weren't enough, the insatiable Gordon-Levitt has branched off to direct, act, and produce viral Web videos and all manner of assorted ephemera under the aegis of hitRECord.org..."
"...I won't lie to you: You could read the entirety of HitRECord's Tiny Book of Tiny Stories: Volume 3 in less than 10 minutes, standing in the aisle of your favorite bookstore...."
"...While his acting career since then has kept him busy, Gordon-Levitt's production fascination flexed its muscles through his collaborative, crowdsourced creative project hitRECord (see "Come Together," March 26, 2010). Through that, he directed, wrote, and learned to be comfortable filming himself ("I remember a time when seeing my own face and hearing my own voice was difficult," he said), and he has applied all those skills here..."
"...Even if you've never heard of Pivot.tv before this week, you're probably familiar with two of its biggest stars: Joseph Gordon-Levitt's hitRECord and Whole Foods Market...."
"...From the year's biggest books – Matt Zoller Seitz's Wes Anderson Collection, say – to the smallest – like Joseph Gordon-Levitt and hitRECord's Tiny Book of Tiny Stories, Vol. 3 – you've already heard most of my cooing about 2013's new releases..."
"...• In other Sundance news, Joseph Gordon-Levitt's HitRECord on TV has been announced as an official New Frontier selection. The series launches on Pivot Saturday, Jan..."
"...We were already hyped from the first round of FF announcements, which featured another one-time Bruce Willis collaborator, Karl Urban (remember FF 2010's Red) bringing Dredd 3D in his carry-on luggage. Gordon-Levitt should know his way around Austin from bringing his remix culture experiment hitRECord to SXSW 2010, but if he gets lost there are plenty of FF alums bringing new work back to the Alamo South Lamar...."