Casa Brasil Coffee

Casa Brasil strives to more directly connect coffee producers with consumers

Joel Shuler of Casa Brasil
Joel Shuler of Casa Brasil (Photo by John Anderson)

In the fall of 2008, Joel Shuler, owner of Casa Brasil, received the Specialty Coffee Association of America's title of Certified Cupping Judge after completing a rigorous five-day series of exams covering all aspects of coffee. He had spent most of the year traveling back to his native country searching for coffees for his new project, Casa Brasil's farmer-direct series. The goal was to create outstanding blends from vacuum-packed, farm-fresh beans from some of Brazil's finest growers, imported directly by Casa Brasil and roasted fresh in Austin. By cutting out the middleman, Shuler guarantees the foremost quality at the best prices while establishing social progress initiatives that can bring positive change and prosperity to the people of Brazil. Among these are educational and training programs and scholarships, including one in conjunction with Whole Foods Market. Shuler says: "Our mission at Casa Brasil is to reward farmers dedicated to excellence by providing them a direct line to your cup." Casa Brasil is also involved with local initiatives such as the AIDS Walk with AIDS Services of Austin.

The coffees are some of the best I've ever had, and they come in cute, reusable tin cans (think stocking stuffer) with the motto Sabor e Progresso ("Flavor and Progress"), Shuler's playful homage to the official motto of Brazil, Ordem e Progresso. The medium roast is lively and bright, perfect for a cup or two at breakfast. The dark roast is robust and flavorful, great for those who like a strong cup. Shuler is currently working with the University of Lavras in Minas Gerais to map out the geographical boundaries of Brazil's coffee regions through distinct flavor profiling. And since there are only a few hundred Certified Cupping Judges worldwide (despite the fact that coffee is second only to oil as the most traded commodity in the world), Austin can claim to have coffee royalty amongst its residents.

Casa Brasil coffee is currently at Whole Foods and Wheatsville Co-op, or contact Joel Shuler at 407-9887 or

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

More Casa Brasil
Coffee With a Conscience
Coffee With a Conscience
Local roasters give consumers a taste of culture and community

Jessi Devenyns, Nov. 10, 2017

Bright Lights, Little City
Bright Lights, Little City
An icon makes a big comeback

Dan Gentile, Feb. 20, 2015

More by Claudia Alarcón
Savory Characters
Savory Characters
Cooking up the next generation of cocktails

Feb. 6, 2015

Calling the Shots
Calling the Shots
The women defining Austin's cocktail culture

Jan. 23, 2015


Casa Brasil, coffee, Brazil, Sabor e Progresso, AIDS Walk, AIDS Services of Austin, Specialty Coffee Association of America, Certified Cupping Judge

One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

Eric Goodman's Austin FC column, other soccer news

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle