Liquid Assets: Cheap Tequila Jousts With the Big Boys!

Cuervo Silver does a credible job of nipping at the heels of the big boys

Liquid Assets

Cheap Tequila Jousts With the Big Boys!

Summer is coming, and it's time for all your favorite tequila cocktails, everything from Palomas to Mexican martinis, margaritas, and submarines. The liquor's price, unfortunately, is a problem for the aficionado. Tequila started its life in the U.S. as cheap hooch with a hippie following (how many hangovers were caused by the mistaken belief that if you drink enough you would hallucinate?). But an attack of fusarium fungus killed more than 30% of the blue agaves in Jalisco, rendering the pricing of the lovable cheap drink into something that resembled that of single-malt scotch.

Well, Jose Cuervo is coming to the rescue. It claims its new Cuervo Silver will stand up to tequilas costing $50 or so a bottle, and at a suggested retail price of $17.99. Cuervo Silver doesn't say 100% Blue Agave on the label, which under Mexican law means that up to 49% of the fermentable liquids could be sugar water, but the proof is in the glass. Cuervo Silver has both the intense agave aroma and the typical black-pepper bite usually only found in much more expensive tequilas. Of course, this is no reason to throw away your Hacienda del Cristero Plata or El Tesoro Platinum, but Cuervo Silver really does a credible job of nipping at the heels of the big boys.

Available all over town, though it's just starting to show up on the racks.

The Best of Austin: Restaurants ballot is here! Nominations can be made now through Monday, July 18, at midnight. Vote now at vote.austinchronicle.com.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
More Food Reviews
Restaurant Review: Birdie’s
Restaurant Review: Birdie's
A neighborhood restaurant, for some

Melanie Haupt, May 6, 2022

Restaurant Review: JewBoy Sub Shop
Restaurant Review: JewBoy Sub Shop
Remembrance of subs past

Melanie Haupt, Feb. 18, 2022

More Liquid Assets
Liquid Assets
Liquid Assets
The economic downturn has created an unexpected windfall for local wine lovers

Wes Marshall, April 24, 2009

Liquid Assets
Liquid Assets
Drinking Downtown

Wes Marshall, March 27, 2009

KEYWORDS FOR THIS STORY

Cuervo Silver, Jose Cuervo, tequila, margaritas, Palomas, Hacienda del Cristero Plata

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

Eric Goodman's Austin FC column, other soccer news

Behind the scenes at The Austin Chronicle

Information is power. Support the free press, so we can support Austin.   Support the Chronicle