Newflower Farmers Market

Austin's newest member of the green grocery club is one-stop shopping for the eco-conscious Southies

Newflower Farmers Market
Photo by John Anderson

6920 Manchaca Rd., 687-2204
Open daily, 7am-10pm
www.sfmarkets.com/austin.html

In what used to be a Hobby Lobby on the southwest corner of Manchaca and William Cannon sits Austin's newest member of the green grocery club. Newflower is one of 20 stores in six states and part of the Sunflower Farmers Market chain from Boulder, Colo., started by CEO Mike Gilliland in 2002. The layout is 26,000 square feet, but it looks bigger from the inside. Fresh produce occupies about a third of that space, with a wide range of attractively displayed fruits and vegetables (some organic) at very reasonable prices. So reasonable in fact that it seems to have helped motivate the three surrounding H-E-B stores to match Newflower's pricing.

Store director Joe Bollinger says: "We are actively seeking local sources for not only produce but for all of the great food and natural products made here in the Austin area. You'll see a lot more of them introduced into our mix over time." The range of items available is staggering for the size. In meat world, there are 16 different house-made sausages at $3.99 a pound, lots of different premarinated convenience meats and poultry (including boneless thighs), and turkey and beef meatballs. The freezer case has bison, lamb, veal, ostrich, salmon patties, and a wealth of interesting seafood.

The beer and wine selection offers plenty of options, and Newflower is notorious for its constantly changing selection of three bottles of wine for $10 (there were more than 20 different mix-and-match labels this week). How about 30 coffees (10 of them organic) for $6.99 a pound and right next door some beautiful rotisserie chickens for $5.49? Gorgeous grapefruit-sized artichokes for $2 each are next to straw-thin asparagus for $1.99; there is a big olive bar, sushi, vitamins, cleaning supplies, and paper goods. It's one-stop shopping for green Southies! Hints: Check the back of your receipt for savings, and on Wednesdays, the ads for last week and the current week are both honored.

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KEYWORDS FOR THIS STORY

Newflower Farmers Market, Sunflower Farmers Market, Mike Gilliland, Joe Bollinger, house-made sausage, produce

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