Wine of the Week

(oops) they did it again

Wine of the Week


(Oops) They Did It Again

Chilean wines are some of the greatest bargains available today. The country's vineyards are producing a lot of wine, which keeps competition high. The wineries are also intent on crashing the U.S. market by trying to get enough shelf space, then displaying a label that is unforgettable.

In perhaps the zaniest single piece of marketing advice ever given to a winery, New York's Schwartz Olcott Imports have decided they know how to woo the American public. They have named their wine (oops). That's right, (oops). As in, oops, we made a mistake. Or, oops, what was I thinking when I hired that marketing company?

Under the school of "even bad publicity is good publicity," perhaps they are on to something. The label is instantly recognizable on a crowded shelf. And hidden in the densely packed label is a surprising amount of useful information about the grapes' history, growing conditions, flavors, and food pairings.

Of course, none of this would matter if the wine wasn't so good that it warrants the embarrassment of going to the checkout counter. (Oops, I meant to get a Chateau Lafitte Rothschild. How did this bottle get into my cart?) My favorite of their wines is what they call Voluptuous Beauty. It's 84% Cabernet Franc and 16% Carmenère. Both grapes can taste thin and vegetal if not grown and vinted perfectly, but when they are on, these are complex tasters with scads of depth and big raspberry and chocolate aromas. Try it with a beef and mole sauce or grilled lamb chops. (oops) wines are available at the Target stores that carry wine, Costco, and Cost Plus/World Market. Expect to pay between $9.99 and $11.99.

Sign up for the Chronicle Cooking newsletter

New recipes and food news delivered Mondays

If you want to submit a recipe, send it to food@austinchronicle.com

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
More Wine of the Week
Wine of the Week
Superb Spanish Wines at Bargain Prices
Superb Spanish wines at bargain prices: Bodegas Franco-Españolas reds

Wes Marshall, Oct. 18, 2013

Wine of the Week
Wine of the Week
Homefront Red: grapes for a good cause

Wes Marshall, Sept. 20, 2013

KEYWORDS FOR THIS STORY

oops, Schwartz Olcott

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

New recipes and food news delivered Mondays

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle