Def Jux Is Not a 'Much Larger' Label Than Matador

RECEIVED Tue., July 22, 2008

Dear Editor,
    Re: “Hard Back: Dizzee Rascal, from the manor to America” [Music, July 18]: Chase Hoffberger attributes Dizzee's sophomore effort, Showdown (2004), to being a joint release between XL and Matador. This is incorrect. Matador licensed Dizzee's debut album, Boy in da Corner, from XL several months earlier. That's the only album of Dizzee's we've been involved with.
    Later in Hoffberger's intro, the writer says of Dizzee, "his move to the Definitive Jux label, much larger than Matador and known for turning out a steady stream of alternative hip-hop, forced his creative hand."
    Again, this is incorrect. Dizzee didn't move from Matador to Def Jux. XL licensed Maths + English to the latter. While many of us at Matador remain steadfast fans of El-P's fine label, Hoffberger would surely struggle to explain how Def Jux is by any measure a "much larger" label. I mean no disrespect to Def Jux in any the slightest, but I do not understand how selling fewer records, having fewer releases and a smaller artist roster would make an imprint "larger" than Matador.
    Boy in da Corner remains the top-selling Dizzee Rascal album to date in the United States. In fact, Matador has sold twice as many copies of said title as Dizzee's subsequent two albums have totaled for two other labels combined.
Gerard Cosloy
Matador Records
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