Don't Thank the 'Chronicle'

RECEIVED Mon., May 19, 2008

Dear Editor,
    Do you screen your advertisers for the truthfulness of their ads? If so, I'm pleased to report that the policy is working, at least with regard to an ad I saw in the Chronicle for Dr. Rayner Dickey. It was titled "Holistic Family Medicine." It featured a funky, Austin-style logo with the words "Mind, Body, Spirit," followed by a promise of "Personal Primary and Preventative Care."
    After several months of disappointing results from four other doctors I've seen in Austin about a complex disorder I've been suffering, I called the number in Dr. Dickey's ad, and he answered the phone himself. Whoa, I thought, what's this? Did I punch a wrong digit? Then, at his office in a renovated house on Guadalupe, Dr. Dickey spent three hours with me on my first visit, while charging much less than he could have charged for so much time.
    He demonstrated almost at once that he is willing to think outside the box in his diagnosis and treatment, which is just the attitude I've needed in the face of my disorder. He has since proven to be creative and energetic in his pursuit of a remedy for me. He has also made himself available for consultation, at any hour of the day or night, via e-mail or phone. He seems to be committed indeed to the "Mind, Body, Spirit" conjunction he cited in his ad, not to mention his reference to "Personal Care."
    Herewith, therefore, my kudos to the Chronicle for its apparent policy of truth in advertising.
Ray Reece
   [Editor's response: The Chronicle does not screen advertisers, as there is no practical way to do so.]
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