Against AMD

RECEIVED Thu., June 29, 2006

Dear Editor,
    Is the environmental community serious about stopping AMD? If so, what would happen if a nationwide boycott was staged – not of AMD, as they sell to other companies – but of AMD's customers? These companies are the only ones who have any real leverage over AMD, as they're the ones who affect AMD's bottom line. Imagine the effect of somebody like Michael Dell picking up the phone and saying, “Hey, Hector, what in the world are you doing? You're costing me money. Maybe we should get our chips somewhere else." Now, imagine if Mr. Ruiz gets three or four of these calls from other CEOs. Do you think it might change his mind?
George Bronner
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