Republicans Have Figured It Out

RECEIVED Fri., Jan. 14, 2005

Dear Louis,
   What irony that the right has stolen the secret of Hollywood – "but will it play in Peoria?" Republicans dumb down their message to simple images that the masses "understand" ["Page Two," Jan. 14].
   I saw a debate on TV between two women journalists (names I can't recall). The Republican spouted that "Kerry would make a great date for the country, but was no one to marry and start a family with" (or something along this line). Point-counterpoint time ran out with the Democrat wailing that the Republicans were using such imagery – effectively.
   The failure of the left, of my fellow Democrats, is to communicate its ideas effectively. All the while, the Republicans have donned the white hats and convinced America that the bad guys wear "L" on their sweaters like Laverne.
   Democracy includes the lowest common denominator. The supreme elitist, Alexander Hamilton, was afraid of the unwashed masses and wanted a republic. Embracing democracy requires an inclusive message.
   The Republican elite has learned to talk to the masses through TV in simple sound bites, to prey on prejudice, and to champion the cliché.
   The Democrats turn to the issues to differentiate, and the Republican reply is that the liberal elite only complicate the message.
   As Bill Clinton said, "KISS" – keep it simple (for) stupid. Otherwise, your message is blather, just lather; that's all.
Charlie Hunter
P.S. p.s. My favorite Airplane song (after "Crown of Creation," of course) is "Lather." p.p.s. I failed to make a point. The effectiveness of the great-date analogy is not just poignant imagery but the lie it insidiously floated over the American public: George Bush was the great party-boy date; Kerry was the war-hero solid citizen.
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