Dear Editor, By the time Emmis realizes how many listeners they've lost in Austin, by their rash and heartless move of firing favorite deejay personalities during a ratings swing that actually wasn't even there, it will be too late for them to repair the damage ["The Emmis Shoe Falls at KLBJ," News, July 16]. Too bad they had to hurt people during their quest for higher profits that will probably actually result in lower ones. It has certainly resulted in a great personal distaste for them as a company. And I know I'm not alone.