Great South Austin Business Idea

RECEIVED Tue., May 18, 2004

Dear Editor,
   I've got a great business idea up for grabs. For the love of all South Central Austinites, would someone please take over the space next to Jovita's on South First and build a neighborhood grocery store (à la Fresh Plus on West Lynn)? It's available; it has parking, sufficient space, and kickass neighbors.
   Have any of you folks from Travis Heights, Bouldin Creek, or Dawson ever tried to jaunt into HEB on a weekday evening, or even a Saturday morning, in a quest for your coffee's companion? That place is 24/7 madness inside and out. And if you think that I'm going to deal with Lamar traffic to get to Whole Foods or Sun Harvest (so I can pay top dollar for groceries only to have them practically spoil before I'm home) then you're crazy, but right. That's what I do.
   What I should be doing is paying big bucks for yummy groceries without having to cross the river, drive past Broken Spoke, or risk my life parking at our beloved HEB at Congress and Oltorf.
   I know what you're thinking: What about the Central Market or Randalls on Ben White? Excuse me, have you actually tried going south on South First lately?
   Give me a place where I can walk in and purchase a decent Chardonnay, organic tomatoes, and toilet paper in 10 minutes or less, and I will be a happy woman.
Michele King
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