Our #1 Friend Crushes at SXSW 2019

Eight panelists we want to be our SXBFFs

They live in our ears and on the tiny screens parked in our back pockets: the podcasters and TV personalities and YouTubers we just know would be our BFFs if, you know, they actually knew us. Here are eight to see at SXSW 2019.

(l-r) Amber Ruffin, Seth Meyers, and Jenny Hagel on Late Night With Seth Meyers (Photo by Lloyd Bishop/NBC)

Amber Ruffin and Jenny Hagel

Real talk is what anyone wants from a friend, and that’s just what these two writer-performers – one black, one queer – serve up to straight/white/male/totally game late-night host Seth Meyers on their recurring Late Night segment “Jokes Seth Can’t Tell.”
Amber Ruffin and Jenny Hagel Present: Late Night Trashcan: Saturday, March 9, 3:30pm, JW Marriott Brazos Room

Mallory Rubin and Jason Concepcion

Hosts of the Ringer’s Game of Thrones recap show Talk the Thrones Live and the addictive Binge Mode pod, which just wrapped eight months of deep(dirty)diving Harry Potter, these real-life besties take fandom seriously, and we seriously love these guys – “my guys” – for it.
Talk the Thrones Live: Saturday, March 9, 5pm, Austin Convention Center Room 16AB

Christina Tosi

Everybody knows cereal milk is the best part of breakfast, but only one body – Milk Bar owner/chef Christina Tosi – had the bright idea to build a whole dessert empire around the bottom of the bowl. And that’s a body we want on speed dial.
Milk Bar: Innovation in Pursuit of the Unexpected: Monday, March 11, 9:30am, JW Marriott Salon AB

Padma Lakshmi

Photo via padmalakshmi.com

Did we spend a lot of time at the same lunch table as six-feet-tall-in-heels models? No. But if Padma Lakshmi – unflappable Top Chef host, author, and women’s health advocate – is as unstuffy about friends as she is about food, then we’d definitely like a seat at that table.
Making Change On and Off the Screen: Saturday, March 9, 12:30pm, Hilton Austin Downtown Salon H

Busy Philipps

If you hard-passed on the Kardashians, chances are your dial hasn’t turned to E! in eons. The channel deserves another chance, though, now that Philipps’ late-night show Busy Tonight is on-air. She’s dishy and a li’l bit bitchy, and a lot of fun people want to hang out with her – all qualities we look for in a forever friend.
Busy Philipps With Hillary Kerr: Friday, March 8, 3:30pm, Fairmont Manchester CD
Dynasty Typewriter Presents: That’s Enchantertainment!: Friday, March 8, 10pm, Esther’s Follies

Brené Brown

There’s a decent chance your mom never heard of TED Talks until she and another 10 million YouTubers watched Texan researcher/motivational speaker Brené Brown expound on the power of vulnerability. Now you and ma are leaking feelings all over the place. Thanks, Brené!
Opening Speaker: Friday, March 8, 11am, Austin Convention Center Ballroom D

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SXSW 2019, SXSW Conference 2019, Jason Concepcion, Mallory Rubin, Busy Philipps, Amber Ruffin, Jenny Hagel, Christina Tosi, Brené Brown, Padma Lakshmi

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