2018 SXSW Film Venue Guide
Where to go, how to get there, and how to navigate the lines
4:05PM, Thu. Mar. 1, 2018
The key to a successful festival experience is preparation. Our insiders' guide to SXSW Film is all the prep work you'll need.
Paramount Theatre (713 Congress Ave.)
103 years young, this grande dame of Austin theatres has hosted somewhere in the vicinity of 10,000 artists over the years, including Harry Houdini spitting needles in 1916. The palatial décor encases a surprisingly intimate venue where top hats long ago gave way to jeans as appropriate attire. Be sure to bring a sweater – it can get chilly. The Paramount is your best bet for star-gazing; many of the fest’s red carpet premieres happen here. Full bar and snacks on-site.
Vimeo Theater (Trinity St. between Cesar Chavez & Second St.)
The second largest film venue, the Vimeo is located in Exhibit Hall 1 of the Austin Convention Center. It’s the most convenient option for conference attendees who don’t want to travel far to see a festival film. If you need to kill some time before the next screening, be sure to check out the nearby Film Poster Gallery.
Zach Theatre (202 South Lamar)
With the debut of this state-of-the-art venue in 2012, Zach Theatre opened a mainstage worthy of its status as a professional theatre with a national reputation. The 21-foot proscenium, 70-foot fly tower, and roomy wings give this company named for Austin native son Zachary Scott space to stage shows as large and complex as those in Broadway houses and regional theatres. During the fest, Zach will play host to red carpet premieres, Special Events, and more. Bar and snacks available. This is one of the few venues to have an on-site parking lot. On foot? The ZACH is located 1.2 miles from the Austin Convention Center. Too far? It’s also a stop on the free SXSW Shuttle route.
Stateside Theatre (719 Congress Ave.)
The vertical marquee with its candy-colored neon recall the earlier life of this Congress Avenue facility as a showplace for movies first erected in 1935. These days, this impressively renovated little sister to the next-door Paramount Theatre is largely used as a home for live performance, but during SXSW it gets to tap back into its first love – introducing audiences to great cinema. Full bar and snacks on-site.
Alamo South Lamar (1120 South Lamar Blvd.)
It’s not the original Alamo Drafthouse (that honor goes to the now-lost site on Colorado) but it’s known as the mothership for a reason. World-famous as the home of Fantastic Fest, this theatre offers the traditional Drafthouse in-screen food and beverage service. There’s also the full-service Highball Bar next door, featuring seven bizarrely (awesomely) themed karaoke rooms, and a Shake Shack a short walk away. Located 1.9 miles from the Austin Convention Center, badge holders may want to hop on the free SXSW Shuttle.
Alamo Lamar A: 126 seats
Alamo Lamar B: 126 seats
Alamo Lamar C: 86 seats
Alamo Lamar D: 198 seats
Alamo Lamar E: 198 seats
Alamo Ritz (320 E. Sixth)
Built in Downtown Austin in 1929, the Ritz Theatre has flirted with many identities over the years: music venue, pool hall, adult theatre, punk rock club. But in 2007, the Alamo Drafthouse renovated the space and returned the Ritz to its former glory and original purpose: a movie theatre. With two screens, the Alamo Ritz plays first-run films, as well as original programming and unique events that have made the Alamo Drafthouse so popular. The Ritz is also one of the few theatres in town with 70mm projection. The theatre has a full bar and a robust menu, making it a convenient option for dinner and a movie.
Alamo Ritz 1: 172 seats
Alamo Ritz 2: 69 seats
Rollins Theatre at the Long Center (701 W. Riverside Dr.)
This small, black box-style theatre is located on the street level of the Long Center, our city’s premier performing arts venue. Plan for a few extra minutes to enjoy the breathtaking view of Downtown Austin from the Long Center’s patio – and a few more minutes if you need a quick cat nap on its lovely, grassy grounds. A bit of a hike from the Austin Convention Center, badge holders will want to take advantage of the SXSW Shuttle. Full bar and snacks on-site.
Long Center Terrace (701 W. Riverside Dr.)
Grab a spot on the grassy lawn, which comfortably seats up to 1,000, for the annual Cartoon Network on the Green night. Seating opens at 6:30pm; free and open to the general public, but you have to sign up for a Guest Pass in advance.
JW Marriott Salon 5/6 (110 E. Second St.)
The JW Marriott hosts this Virtual Cinema exhibition in Salon 5/6 on the fourth floor of the hotel. Nearly 30 distinct VR experiences will be open to all badge holders, operating March 13-15, 11am-6pm.
Satellite Venue: AFS Cinema (6406 N. I-35 Frontage Rd.)
Located 6 miles from Downtown Austin, you’ll need more than walking shoes to get to this satellite venue (the SXSW Shuttle doesn’t stop here, either). But it’s worth the trek to see Austin’s newest arthouse theatre, a passion project of the Austin Film Society and its founder, Richard Linklater. There’s ample parking on-site, as well as a full bar and upscale concessions. A good bet for locals without badges wanting to experience SXSW at a safe remove, AFS Cinema’s SXSW slate includes the latest features from Austin filmmakers like the Zellner Brothers and Yen Tan, as well as free community screenings highlighting the work of local student filmmakers.
Lines: The Rundown
Every year, SXSW seems to tweak its badge and/or queue system just enough to make our heads spin. But it’s not that complicated, we swear! First thing you should know: No matter what badge you have – Platinum, Film, Interactive, or Music – you can theoretically get into any film, any Interactive panel, any music show, and so on. But your badge does determine your priority in line, or “access” level. Here’s the breakdown:
Primary: admitted first
Secondary: admitted second, after primary line
Convergence: one line where all badges have equal access
Platinum badge holders get primary access to everything. If you have a Film Badge, you get primary access to Film (and secondary access to other tracks); if you have a Music Badge, you get primary access to Music, and so on and so on.
Too soon for a refresher?
Hold up, there are couple more how-to-line-up layers to unpack. SXXpress “fast passes” guarantee you priority access to film screenings, provided you show up 30 minutes before showtime. (Don’t be a dawdler: If you show up 29 minutes before showtime, it’s straight to the back of the Primary Access line for you.) Platinum badge holders are eligible to receive up to 3 SXXpress passes per day; Film badge holders are eligible for 2 passes per day. This year, the SXXpress pass has gone entirely digital. Via either the SXSW Go app or the online schedule, you can request a pass for your preferred film starting 24 hours before showtime. (Also, hey – don’t be an asshole about this. If you’re in a movie when the 24-hour window opens, kindly exit the theatre before you whip out your phone.) Read more about the SXXpress system here.
Select venues – Stateside, Rollins, Vimeo, and all of the Alamo screens – also use something called a Film Queue Card. Volunteers will start distributing those an hour before showtime; these numbered cards will guarantee you a place in the theatre so long as you stay in line. Once these cards are all distributed, Buffer Cards are handed out. They don’t guarantee you a seat, but they do get you first crack at any seats not claimed by SXXpress holders.
So. That’s a lotta lines, right? If only there was a way to monitor a line to see if it’s even worth making the trek to the theatre. Oh wait, there is: The online Venue Status Board – available on the SXSW GO app, online, or on monitors at select venues – uses a traffic-light inspired system to let you know how close to capacity a theatre is.
Finally, single tickets are available for purchase, but are hard-to-impossible to acquire at the smaller theatres. Your best bets are the Paramount, Vimeo, ZACH Theatre, and satellite venue AFS Cinema. You'll also have better luck during the second half of the festival when films are on their second or third screening.
SXSW Ins & Outs
Free to all SXSW badges holders, the SXSW Shuttle runs between the Austin Convention Center and most SXSW Film Venues. Shuttles leave the Austin Convention Center every 10 minutes during conference hours, then run at a slightly reduced frequency until 3am. Find operating hours and shuttle routes here. You can track their progress on the SXSW GO app.
Looking for alternate means to get around? Wearing out the tread in your new festival sneaks is always the best option, but our SXSW Transportation Guide has some other ideas to get you from point A to points B, C, and D.
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