Grumpy Cat Returns to SXSW

Get to the #CatConcoctions party and be looked on with disdain

Celebrity product endorsements: when stars you love slap on a fake smile to get cheerful about whatever goods they're schilling. Thankfully, one global phenomenon feels no need to plaster on a forced grin. The feline arbiter of all things awful that is Grumpy Cat returns to Austin for another hateful year.

The glare that launched a thousand memes (photos by John Anderson)

It's all part of life on the road for Grumpy and her owner, Tabby Bundesen. "Grumpy's just a little star about it," said Bundesen. "The more we do it, the more surprised I am at how comfortable she is in social situations. Most cats would get up and run away, whereas Grumpy Cat just lies in her bed. Maybe she knows that she's something extra special."

The Internet's favored memetastic judge of what is worst in the world will be Downtown after consistently causing a commotion at SXSW since 2013. We presume that Grumpy Cat (known to friends – not that she has any – as Tardar Sauce) will be suitably disappointed by you, your friends, and all your selfies.

This year, GC returns to celebrate/denigrate Friskies' Cat Concoctions line of mixed-up cat foods. Lamb in clam flavored sauce? Sounds terrible, but Bundesen says it's actually her cat's favorite flavor. It's almost anathema to the idea of Grumpy Cat, the feline whose image denotes disdain. Yet Bundesen seems happy that the world can use her beloved pet as a way to channel all their negativity. She said, "I really think a lot of people just channel their negative energy through the cat. If you want to be like, 'I hate my boss,' you can say it and stick Grumpy Cat's face on it, and get away with it. You're not going to post a photo of yourself and say 'I hate my boss,' because you're going to get fired."

#CatConcoctions presented by Friskies

March 11-12, 11am-6pm, 200 Congress Ave. #2B.
Grumpy Cat will be on-site 11:30am-1:30pm and 3:30-5:30pm both days.

Clearly, Grumpy Cat does not appreciate being recorded. Go figure.

Keep up with all our SXSW coverage at

More Grumpy Cat
OMG! The Grumpy Cat Movie Premieres Tonight!
OMG! The Grumpy Cat Movie Premieres Tonight!
And we have a few reasons why you might be other than thrilled

Wayne Alan Brenner, Nov. 29, 2014

Brenner's Top 5 Interviews of 2013
Brenner's Top 5 Interviews of 2013
Because these people said some, we mean, surprising stuff.

Wayne Alan Brenner, Dec. 17, 2013

Ta-Nehisi Coates for SXSW 2018
Ta-Nehisi Coates for SXSW 2018
Plus Teen Vogue, The Daily Show, and Charlie Rose

Richard Whittaker, Aug. 30, 2017

<i>Moonlight</i> Director Returns to SXSW
Moonlight Director Returns to SXSW
Oscar-winner Barry Jenkins part of first speaker list for 2018

Richard Whittaker, July 24, 2017

More by Richard Whittaker
Downtown Puzzle: Convention Epi-Center
Downtown Puzzle: Convention Epi-Center
Is expanding the Convention Center a smart investment?

Sept. 22, 2017

Fantastic Fest 2017 Preview
Fantastic Fest 2017 Preview
The show must go on

Sept. 22, 2017


SXSW, SXSW 2016, Grumpy Cat, Friskies

AC Daily, Events and Promotions, Luvdoc Answers

Breaking news, recommended events, and more

Official Chronicle events, promotions, and giveaways

Updates for SXSW 2017

All questions answered (satisfaction not guaranteed)