SXSW Launches Streaming Platform

Festival programming and original content comes to SXSW On

With thousands of bands, hundreds of movies, and a zillion (or so) “thought leaders” in town, it’s hard to imagine that there isn’t something at SXSW for everyone. But the badges are pricey, the crowds can be overwhelming, and Austin’s usual parking woes are turned up to 11. What’s an interested homebody to do?

SXSW On is prepped to fill that need. If you have the Internet, you have access to live panels and interviews from this year’s fest, archival content, original programming, and more all streamed to your Roku player or to your computer at

Three original shows are already slated:

SXSW Live: Panels, performances, interviews, and more from the many experts and creatives that litter the festival.

The Road: Cameras follow bands and musicians around to convey a sense of life on the road. We assume it will be more than just hipsters playing Candy Crush in a van hoping they won’t have Taco Bell for dinner again.

The Nom Nom: This unfortunately named show features artists and taste-makers sharing their favorite restaurants. Additionally chefs from across the country will sit down with up-and-coming restaurants.

Despite popular opinion in town, not everyone lives in Austin. For those unfortunate souls, SXSW On is a nice consolation prize.

Keep up with all our SXSW coverage at Sign up for our South By-specific newsletter at for news, reviews, and previews delivered to your inbox every day of the Fest. And for the latest tweets, follow @ChronSXSW.

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