SXsports Announces Second Squad
Second-year track brings Charles Barkley, Deion Sanders into town
By Chase Hoffberger,
10:40AM, Wed. Jan. 14, 2015
Move aside, fellow headliners. The Round Mound of Rebound’s coming through. Announced today, Charles Barkley’s headed to Austin this March for featured speaker role at SXsports, the second-year Convergence component of South by Southwest.
Sir Charles, an 11-time All-Star who won NBA’s Most Valuable Player award in 1993 before transitioning into a second career as one of the most frank and enamoring basketball analysts on television, will be in town to lead a discussion called “How to Remain Relevant in Today’s Digital Age.”
Joining Chuck today on Sports’ marquee are Baylor football coach Art Briles, redheaded snowboard king Shaun White, and NFL great Deion Sanders. The legendary cornerback-turned-TV-talking head will discuss how multimillion dollar sports organizations can best distract millennial from their iPhones.
A squadron of Grantland writers will be back in town for a live podcast taping, as well. And staffer Rembert Browne will lead session called “Play Good, Look Good: Athletes & Fashion.”
Also announced today: UFC president Dana White and his prize fighter Ronda Rousey. Together, they’ll talk about the recent emergence of women in mixed martial arts competition.
SXsports unveiled its first round of programming in October, announcing such figures as United States Women’s National Team star Megan Rapinoe and the New York Giants’ salsa dancing wide receiver Victor Cruz. Chris Klewe, a former punter now for his activism, will also be present throughout the week.
SXsports runs March 13-15, Friday through Sunday of the March conference’s first weekend.