sxswi: Felicia Day Keynote

There's more to say about Felicia Day in words & images

Felicia Day! Even her name sounds merry.

Say her name three times and a geek gets a fully loaded tablet of their choice.

Wide-eyed and skin silky smooth, she’s the girl next-door boys drool over, and some girls give the slanty-eyed once over. Smart, lovely, self-effacing, and driven, Felicia Day is the woman every geek guy wants and every geek gal wants to be (secretly, or not). She confuses ordinary men. (Smart and lovely? Uh oh). She’s the girl older women want their sons to marry, when they’re not imagining themselves being her, when they were young. Oh sure, you can go on and be a Felicia Day hater if you want. (They exist). But honestly, it makes more sense to go on and fall in love with her.

Day was a SXSW Interactive keynote speaker, on hand to talk about her wildly successful Web series, The Guild, now in its fifth season. For those not-in-the-know, the series follows a group of MMORPG's (massively multiplayer online role-playing gamers) otherwise known as the Knights of Good (also the name of Day's Web production company).

Conceived, written, and starring Day, The Guild is a model of how to utilize the full power of the Internet, build a community, and ultimately discover one's own artistic vision.

A recap of her keynote remarks appears elsewhere on this site. A few things that weren't included:

*After the first season, studio offers came in. Very lucrative studio offers. However, they wanted to buy The Guild outright, meaning Day would have lost all her rights and creative control. Although it would have been a big payday for her, she ultimately refused, believing that she and her crew understood the market and the genre they were appealing to better than the studio.

*Distribution platforms like XBox, Netflix, YouTube (that carry The Guild) have a period of exclusivity before the rights revert back to Day.

*Kim Evey is Day's producing partner in the Knights of Good Productions. They plan to enable other Web series to launch in order "hear stories we're not hearing in Hollywood."

*The Guild is now available on DVD.

Sunni Brown, a leader of the "doodle revolution," was on hand to illustrate Day's keynote remarks. A few of those images are included on this post. To see more click here.

To watch The Guild, click here.

Keep up with all our SXSW coverage at

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