Seth Hyman, a film rep from Humboldt County, just called us up to let us know that the last two screenings for the fields-of-weed seriocomedy sold out not once but twice (or, um, four times altogether). Instead of turning away hundreds still waiting in line, those crafty folks at the Alamo South Lamar double-projected the film into two packed theatres simultaneously – while still having to turn away 100 people at the Tuesday screening and another 40 at the Thursday one.
The audience is certainly there, so where the hell are the buyers?
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