The Business of MMA in Austin

MMA promoter explains why Austin is ready for combat sports.

When it comes to combat sports, fighters always worry the promoter will take off with the purse. But since King of Kombat CEO Ron Hernandez has also run a payroll company, the money for this weekend's event at the Crockett Center may be a bit more secure. For the start-up entrepreneur, bringing an MMA promotion made sense – business sense. "Dallas has a league, Houston has a league, but there's a lot of fans here and some good gyms."

Even with a 90% sell-out for their first event, back in September, Hernandez has tweaked the product. With three bouts less than the monster 13-fight debut card, Hernandez said he'd learned a lot about pacing the night. "It's organization. We learned about security, about what worked with the fights. We missed out by not interviewing the winners, which we're changing, so they can thank their parents, thank their sponsors. We're putting a bit more emphasis on the fighters, rather than having them going one after another."

What hasn't changed is the ethos of designing the card, because the hard-hitting style worked so well for the fighters and the audiences. "The biggest thing that people talked about was the explosiveness of the fighters. There were seven knock-outs, which is a lot for one card. There was nobody just walking around each other, because we picked the fighters for that."

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
More MMA
<i>UFC Fight Night</i> Pounds the Erwin Center
UFC Fight Night Pounds the Erwin Center
Edgar dominates, but it's a mixed night for Texas fighters

Mac McCann, Nov. 24, 2014

Fighter Inside and Outside the Octagon
Fighter Inside and Outside the Octagon
Cub Swanson talks UFC Fight Night and how MMA saved him

Mac McCann, Nov. 22, 2014

More by Richard Whittaker
First Look at Lucky McKee's <i>Kindred Spirits</i>
First Look at Lucky McKee's Kindred Spirits
Austin filmmaker's latest to debut at Cinepocalypse next month

May 21, 2019

All Guns Blazing With the Director of <i>John Wick 3</i>
All Guns Blazing With the Director of John Wick 3
Chad Stahelski on building a world beyond the Continental

May 16, 2019

KEYWORDS FOR THIS POST

King of Kombat, MMA

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

Updates for SXSW 2019

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle