Peacock Playground Offers Colorful Experience for SXSW Attendees

Spice of your Insta feed with help from some of Peacock's shows

Photo by Jana Birchum

Tucked between bustling Rainey Street bars, an eye-catching outdoor lounge captures the attention of onlookers, fully furnished with a bar, bright blue putt-putt course, and a tiger-themes seesaw.

Located at 80-82 Rainey St., NBC’s Peacock streaming service organized a colorful pop-up lounge — the Peacock Playground — to promote new original shows coming to the streaming service, including Joe vs. Carol, Killing It, Bust Down, Bel-Air, and Girls5eva. The adult playground, offering over-the-top eye candy at every turn, presents photo-ops and interactive activities meant to immerse festival attendees in the streaming services new offerings. The pop-up will stay open for only the first weekend of SXSW, allowing attendees a chance to kick their feet up and grab a drink with friends at one of the festival’s most Instagrammable spots.

Upon entering through the towering Peacock logo, guests are immediately greeted with beverages and a putt-putt course overrun with (fake) alligators, an installation promoting Craig Robinson’s new comedy Killing It, which is set in the Everglades. After mingling with friends over beer and a few golf balls, guests will not be able to avoid possibly the most eye-catching attraction of the night — a giant hot-pink seesaw atop a luxurious tiger print rug. Guarded by a stuffed tiger, the seesaw accompanying the release of Tiger King spoof Joe vs. Carol makes for a great Instagram story, or simply a laugh.

Bel-Air branded basketballs (Photo by Jana Birchum)

As guests make their way through the vibrant courtyard, they can take pictures with many other attractions, such as a dizzying, human-sized roulette wheel accompanying Bust Down, a comedy which aired March 10. Behind the red poker-themed display, a basketball court begging for an action shot sits tucked into the back corner of the lounge with a wall chockablock with Bel-Air-branded basketballs.

However, among the abundance of visual stimulation brimming from every corner, the main attraction of the night stands secluded behind a large purple wall. Curious guests lured by muffled pop music and cheering stumble onto their own music video set. Allowing attendees a glimpse into Girls5eva — a show about a one-hit-wonder girl group getting one more shot at stardom — guests are greeted by camera men who will direct, shoot, and edit a music video for groups willing to take the stage. Complete with pink and gold accessories and strobe lighting, guests can fulfill their popstar fantasies in just five minutes.

[Editor's note: This story has been corrected to say the towering logo at the entrance is, in fact, the Peacock logo, not the NBC logo.]

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KEYWORDS FOR THIS POST

SXSW 2022, SXSW, Peacock, Girls5eva

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