A Taste of El Rey

Fresa's launches new taco for the new TV network

The new El Rey taco, special for Robert Rodriguez
The new El Rey taco, special for Robert Rodriguez

Forget the plaudits, the iconic films and the IMDB resume most indie directors would kill for. Today Robert Rodriguez gets the ultimate plaudit: He gets his own breakfast taco!

He's had a busy SXSW: His new TV network El Rey launched with its first original programming, the small screen adaptation of From Dusk Till Dawn. That show got its world premiere at SXSW, and then he had his pop-up Frank Frazetta gallery on Congress Avenue.

And now Fresa's Chicken Al Carbon (915 North Lamar) is adding the El Rey taco to its breakfast lineup, in an homage to their newest investor. Fresa's will be giving one away today, March 15, with the purchase of any other two tacos (and while supplies last).

So what does Rodriguez' new treat taste like? Slow cooked beef brisket, escabeche, shredded cabbage, and beto sauce. Possibly also gunpowder and vampire. Hey, it's the El Rey, you don't know.

Keep up with all our SXSW coverage at austinchronicle.com/sxsw.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 36 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

More El Rey Network
SXSW: <i>Lucha Underground</i>
SXSW: Lucha Underground
Wrestling star Johnny Mundo on the gamechanging promotion

Richard Whittaker, March 14, 2016

Tarantino Sits in 'The Director's Chair'
Tarantino Sits in 'The Director's Chair'
Robert Rodriguez puts the spotlight on his old friend for El Rey

Richard Whittaker, Aug. 13, 2014

More Robert Rodriguez
<i>Alita: Battle Angel</i> Trailer Arrives
Alita: Battle Angel Trailer Arrives
First look at latest Robert Rodriguez film

Richard Whittaker, Dec. 8, 2017

Rodriguez Brings Back Frazetta Gallery
Rodriguez Brings Back Frazetta Gallery
Show highlighting legendary fantasy artist returns to Austin

Richard Whittaker, March 11, 2016

More by Richard Whittaker
12 Strong
High-tech bombs and horseback soldiers fight together in the U.S. war in Afghanistan

Jan. 19, 2018

Small Town Crime
John Hawkes hits the bottle and the case as a modern day detective on the trail for redemption

Jan. 19, 2018


El Rey Network, Robert Rodriguez, From Dusk Till Dawn, SXSW, SXSW 2014, Fresas Chicken Al Carbon

AC Daily, Events and Promotions, Luvdoc Answers

Breaking news, recommended events, and more

Official Chronicle events, promotions, and giveaways

Updates for SXSW 2017

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle