Working the Lines

Where to find a captive audience

The film festival entrepreneur is alive and well at SXSW this year, specifically targeting the long lines that snake down the street prior to screenings.

I spent two hours around the corner from the Alamo Drafthouse Ritz on Monday night waiting to see John Dies at the End and encountered a guy wearing a sandwich board promoting his short film "Short Date," which was rejected by South By Southwest. Then there was the guy selling bootleg SXSW t-shirts for $10 a pop. They looked great, but I didn't see him close a single sale.

Outside the Paramount Theatre on Tuesday evening, a zombie promoted this weekend's big premiere, concert doc The Big Easy Express, and boys with water coolers on wheels offered ice-cold bottles of water.

All this, and, hey, you got a cigarette I can bum?

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KEYWORDS FOR THIS POST

SXSW, Short Date, Big Easy Express, John Dies at the End

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