Working the Lines

Where to find a captive audience

The film festival entrepreneur is alive and well at SXSW this year, specifically targeting the long lines that snake down the street prior to screenings.

I spent two hours around the corner from the Alamo Drafthouse Ritz on Monday night waiting to see John Dies at the End and encountered a guy wearing a sandwich board promoting his short film "Short Date," which was rejected by South By Southwest. Then there was the guy selling bootleg SXSW t-shirts for $10 a pop. They looked great, but I didn't see him close a single sale.

Outside the Paramount Theatre on Tuesday evening, a zombie promoted this weekend's big premiere, concert doc The Big Easy Express, and boys with water coolers on wheels offered ice-cold bottles of water.

All this, and, hey, you got a cigarette I can bum?

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SXSW Film Releases Full Feature Lineup
SXSW Film Releases Full Feature Lineup
Slate includes everyone from Wes Anderson to the Zellners

Monica Riese, Jan. 30, 2014

Mindy Kaling Comes to SXSW
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The comedian and showrunner will speak March 9

Monica Riese, Jan. 21, 2014

More by Joe O'Connell
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SXSW, Short Date, Big Easy Express, John Dies at the End

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