SXSW, IFC Film Partner for Swanberg Premiere
SXSW Film and IFC Film team up for a unique twin-platform release of Joe Swanberg's new picture
By Kimberley Jones,
3:13PM, Wed. Jan. 21, 2009
Despite my plea to the ether that no filmic breaking news happen while I was on vacation, the ether went ahead and broke it anyway. Like yesterday's news that SXSW posterboy Joe Swanberg would world-premiere his latest, Alexander the Last, there in a unique twin-platform release with IFC Film's Festival Direct – meaning, as the curtain goes up on March 14 at a SXSW theatrical venue, Swanberg's film will be available on video-on-demand simultaneously.
Two additional SXSW '09 titles will be available on Festival Direct – Javor Gardev's Zift and Matthew Newton's Three Blind Mice – as well as two popular SXSW 08 premieres, Joe Maggio's Paper Covers Rock and Barry Jenkins' Medicine for Melancholy (which stars new Daily Show correspondent Wyatt Cenac).
IFC also announced its new genre sidebar, IFC Midnight, which will traffic in the scarier, sexier stuff common to midnight movies. The Texas-made Wild Man of Navidad, which played the 2008 Austin Film Festival, will be one of Midnight's first titles.