Austin Designer Spotlighted In UK Fashion App’s Texas Campaign
Shop Troy Gomez’s otherworldly aesthetic on Depop
By James Scott,
10:15AM, Fri. Nov. 1, 2019
Where do the fashionable Gen-Zers go for their hawt lewks?
Probably not through the aisles of Goodwill, picking through various corporate-sponsored fun-run shirts, or in Target rifling through a men’s clearance rack just silly with ill-advised internet meme shirts. No, when the zooming youth of tomorrow want to buy, sell, and celebrate fashion, they’re all headed to Depop.
“What’s Depop?” one might say, should they, perhaps, be in a corporate-sponsored fun-run T-shirt with little hope for more. An online marketplace app – based in the UK and currently running a marketing campaign through Texas – filled to the brim with thrifted gems and designer hot-picks, Depop is a place for the entrepreneurial Gen-Z chic of society. Unsurprisingly, LGBTQmmunity is predominantly featured. Peter Semple, the chief marketing officer of the brand, described it as “an open platform to showcase our community’s breadth of aesthetics, taste, and creativity” with an emphasis on the “fresh perspective and hustle” Texas communities bring to the app’s market.
Several local and stylish ambassadors have been spotlighted by Depop in their current Austin campaign, including Troy Gomez, a fashion designer previously seen in Qmmunity chatting about her Immaterial Fashion Show. Gomez’s inclusion comes as little surprise given her exciting, otherworldly aesthetic. She sees her work with Depop as an opportunity to open herself to a wider community and said it “definitely helped me realize I want to work with amazing creatives more often.” Despite sometimes feeling as though “it’s just you and you have to do everything yourself,” Gomez says that she “can take a step back” now and see what others bring to the table, which is “super crucial to brand identity in my opinion.”
Emboldened by a marketplace of snappy, stylish finds and the ability to hawk their own wares, fashion-forward youths of Austin (and maybe a few millennials, if they count as youths anymore) are using Depop to create exciting aesthetics and connect to creative communities. One might say … they stan Depop. Good thing Depop has spoken – and they stan Austin right back.