Jaded Celebrates Asian Talent With FRIENDS: FOREVER SXSW Showcase

Featuring SE SO NEON, Alice Longyu Gao, mui zyu

Alice Longyu Gao at the Ballroom on June 23 (Photo by Wayne Lim)

Today, independent entertainment company Jaded announces the largest Asian-centric music showcase event to hit this year’s South by Southwest festival.

The two-day event, featuring acts like thuy, SE SO NEON, Rei Ami, Audrey Nuna, Alice Longyu Gao, Reality Club, mui zyu, and TENGGER, is set to take place March 14 and 15 at Empire Control Room & Garage.

Last year, the company’s 2023 Tiger Den showcase was the first all-day Asian showcase, featuring sets from Tohji and the Chairs. Founded by Jing Wang and Cathleen Cher, Jaded platforms Asian youth culture and rising talent. Balming Tiger’s headlining set earned the collective the SXSW Grulke Prize for Developing Non-U.S. Act.

With a lineup of over 40 acts, the FRIENDS: FOREVER event will span genres. Expect performances from hyperpop punk soloist Alice Longyu Gao and the fever-dreamt, electronic sound of Hong Kong British artist mui zyu.

R&B glitter-pop up-and-comer thuy headlines night one of the event. Amid the success of her latest 2000s-nostalgia-fueled record girls like me don’t cry, the L.A.-based singer will be the first Vietnamese-born artist to play at Coachella in April. New Wave trio SE SO NEON closes out night two with bluesy, psychedelic synths. The threepiece garnered an international fanbase through recognition from outlets like YouTube Music Foundry and earned two Korean Music Awards.

The event will be free and open to the public before 7pm both days.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
Short and Sweet: The Rainbow Bridge
Short and Sweet: The Rainbow Bridge
Dimitri Simakis on his new short and the state of the industry

Richard Whittaker, March 20, 2024

SXSW Film Review: The Idea of You
SXSW Film Review: The Idea of You
Anne Hathaway and Nicholas Galitzine in a rom-com for adults

Richard Whittaker, March 18, 2024

More by Miranda Garza
Squirrel Fest, a Bidi Bidi Birthday, and More Community Events
Squirrel Fest, a Bidi Bidi Birthday, and More Community Events
Plan your week with some of our recommended happenings around town

April 12, 2024

Mini Music Fests Abound in This Week's Crucial Concerts
Mini Music Fests Abound in This Week's Crucial Concerts
Country, hip-hop, pop, and more shows worth the cover

April 12, 2024

KEYWORDS FOR THIS POST

Jaded, SE SO NEON, Alice Longyu Gao, mui zyu, SXSW 2024

MORE IN THE ARCHIVES
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Keep up with happenings around town

Kevin Curtin's bimonthly cannabis musings

Austin's queerest news and events

Eric Goodman's Austin FC column, other soccer news

Information is power. Support the free press, so we can support Austin.   Support the Chronicle