Behind the CMT Music Awards’ Move to Austin’s Moody Center

Nashville ceremony was “in need of a new venue”

Carrie Underwood (l) and Kelsea Ballerini at the Moody Center announcement in November (Courtesy of CMT)

In Margaret Comeaux’s 20-plus years of producing the CMT Music Awards, the country music celebration has always called Nashville home.

In fact, the entirely fan-voted ceremony has been held in Music City since its inception. That streak is set to be broken this spring with a takeover of the Moody Center on April 2, marking Austin’s first major televised awards ceremony.

“It’s the first time the awards show has moved outside of Nashville, so it's a big deal for us,” says Comeaux. “I think it's going to be a real breath of fresh air for new opportunities.”

At Carrie Underwood’s Moody Center tour stop last fall, the top all-time winner in CMT Music Awards history was announced to perform at the 2023 awards show, with country-pop chart-topper Kelsea Ballerini joining as host. The full lineup and ticket sales have yet to be announced.

A combination of timing and venue availability in Nashville played a crucial role in the decision to take the ceremony on the road. Last year, the show left its longtime Bridgestone Arena home to try out the 60-year-old Nashville Municipal Auditorium. After also shifting the show’s broadcast from its original CMT home station to CBS in 2022, as well as bumping production up from mid-summer to early spring, scheduling conflicts arose in the country music hotspot.

“The folks from the Moody Center reached out to us, and we were off to the races.” – CMT Executive Producer Margaret Comeaux

“We came into a bit of a quandary about venues,” explains Comeaux. “Nashville's a busy place, as Austin is. We found ourselves really in need of a new venue because we didn't have the availability here in Nashville.”

The allure of Austin’s shiny new Moody Center didn’t hurt in the decision-making process. Representatives from the 15,000-capacity venue caught the attention of the award show’s producers, and a partnership quickly followed. Comeaux adds: “The folks from the Moody Center reached out to us, and we were off to the races. They were so excited about the prospect of us wanting to be in a different place, and our conversations just took off from there.

“One thing led to another, and here we come!”

The executive producer cites Austin’s culture of music appreciation as a key reason for the move. In addition to the main awards ceremony, she says, fans should expect a series of pre-show ancillary performances at iconic locations across Austin. Alongside those activation announcements, some tickets to the awards will be made available to the public at a later date.

“We want to be in a place that celebrates and loves all kinds of music,” she says. “That's the basis of all that we do at the CMT Music Awards – it's where you see collaborations of all kinds in country, rock, and pop. Everyone's welcome at the table or on the stage, and I think going to be a real natural fit with the fans in Austin.”

Does this year’s move amount to a one-off vacation, or is Austin the new home of the CMT awards show? Comeaux diplomatically leaves her answer open-ended.

“You know, you never say never! We’ll just have to wait and see. We’re all about making the best show possible, so I think that always leaves room for conversation.”


Editor's note: A previous version of this story incorrectly stated the CMT Awards first began in 1967; in fact, the event debuted in 2002, then called the CMT Flameworthy Awards.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
More by Genevieve Wood
SXSW Music Spotlight: Blondshell
SXSW Music Spotlight: Blondshell
Stormy rock songwriter time capsules twentysomething angst

March 10, 2023

Restaging an Austin Music Awards Cover, 40 Years Later
Restaging an Austin Music Awards Cover, 40 Years Later
David C. Fox's photo shoot proves 1982/83 winners are still gigging

March 3, 2023

KEYWORDS FOR THIS POST

CMT Music Awards, Carrie Underwood, The Moody Center, Margaret Comeaux

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

Eric Goodman's Austin FC column, other soccer news

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle