Austin Music Industry Award Winners
Business and non-performer accolades precede the AMAs
By Raoul Hernandez, 10:25PM, Mon. Mar. 7, 2016
We winced through the Grammys and slept through the Oscars, but Monday’s second annual Austin Music Industry Awards ran neither self-congratulatory nor constituted self-important ego worship. Popular vote determines winners on the business end of the Austin Music Poll, so the write-in ballot means any trophy reflects true blue community consensus.
A swift prelude to the Austin Music Awards proper next Wednesday, March 16, at the Hilton Austin Grand Ballroom, the ceremony at the Palm Door on Sixth ran like a tight, two-hour concert. Music was plenty but ingrained: Year-one house band the Berkshire Hounds broke up in 2015, but reunited here to play musical cues for every presenter and recipient. First guest Mayor Steve Adler received Guns N’ Roses’ “Welcome to the Jungle” after a joke caption in the Chronicle reminded trivia geeks that the notorious rockers’ original drummer was also named Steve Adler.
The Mayor, in turn, made an AC/DC reference (“Rock & Roll Ain’t Noise Pollution”) in reiterating his Austin Music & Creative Ecosystem Omnibus Resolution (sometimes verbatim) from his press conference of Feb. 26.
Politics were otherwise in short supply, but emotions ran deep. Austin Music People staged awards within an awards show and touched Continental Club backdoor guardian Dianne Scott to tears with an Unsung Hero AMP trophy, while her benevolent boss Steve Wertheimer was moved to recall his parents’ disappointment in his becoming a “saloon owner” instead of a doctor or lawyer. He then acknowledged his South Congress empire (our word, not his) wouldn’t be where it is today had he not heeded them to UT Austin where his accounting degree gets employed every single night at his world famous speakeasy and its sister club, C-Boy’s Heart & Soul.Shinyribs’ jester Kevin Russell giving Waterloo Records its 34th consecutive Best Record Store award; Chronicle Music mainstay and KUTX afternoon transponder Jay Trachtenberg accepting two big awards in the name of late, great Twine Time host Paul Ray; all-time AMA winner Bob Schneider collecting a pair of expertly voted art awards (“He’s won enough AMA plaques to build a deck,” pointed out prize co-host and Best Music Writer for a second straight year Kevin Curtin); and Strange Brew sweeping up four major club categories all had Austin music pegged.
Scan the prizewinners for yourself and see you and yours in the Austin Hilton Grand Ballroom next Wednesday deep in the heart of South by Southwest 2016.





Radio Station KUTX
Radio Music Program Twine Time, Paul Ray, KUTX
Radio Personality Twine Time, Paul Ray, KUTX
Record Store Waterloo Records
Music Store Strait Music
Instrument Repair Strait Music
Specialty Instrument Tommy’s Drum Shop
Equipment Rental Rock N Roll Rentals
Recording Studio 512 Studios
Producer A.J. Vallejo
Record Label Modern Outsider
Music Writer Kevin Curtin
Music Photographer David Brendan Hall
Poster King Kong tour poster by Bob Schneider
Album Art King Kong EP art by Bob Schneider
New Club Antone’s Nightclub
Live Music Venue Strange Brew
Best Venue to Play Strange Brew
Booker Kacy Crowley (Strange Brew)
Club Sound Strange Brew
Club Lighting Empire Control Room & Garage
Venue Outside Austin City Limits Gruene Hall
Best Residency Bob Schneider/Lonelyland at Saxon Pub
Music Support Non Profit Health Alliance for Austin Musicians (HAAM)
Music Business Hall of Fame Steve Wertheimer
AMP Esme Barerra Award for Music Activism & Education Saul Paul
AMP Unsung Hero Award Dianne Scott
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2015/16 Austin Music Industry Award, SXSW Music 2016, Mayor Steve Adler, Guns N’ Roses, AC/DC, Berkshire Hounds, Kevin Curtin, Chase Hoffberger, Steve Wertheimer, Dianne Scott, Shinyribs, Kevin Russell, Jay Trachtenberg, Paul Ray, KUTX, Bob Schneider