The Side Effects of Megafauna’s “Time to Go”

ATX prog-grunge trio drinks in euphoria

Megafauna, 2014
Megafauna, 2014 (by Shelley Hiam)

Thirsty? Reach for a refreshing bottle of Austin brew Megafauna. Warning: This beverage may cause workplace hallucinations, daredevil stuntman abilities, and bank robbery remorse.

In fact, the side effects from said local drink provide the narrative for “Time to Go,” a new music video from the guitar rock trio. The clip, a goofy nod to the TV commercials of the Nineties, conceptualizes an elixir that expands your consciousness.

“It’s more of a parody than a representation of our music,” admits Megafauna shredder/howler Dani Neff. “But I hope our band has that effect on people.”

To achieve the retro appearance of the assembled clips, which are all original content made to look like found footage, Austin director Brad Montesi adopted a familiar old-school approach.

“There was no digital involved,” he reveals. “It’s the same technique I used when I recorded music videos off MTV in the mid-Nineties. We shot the video like normal, then we put it through VCR-to-VCR overdubs about 20 times so it’s got some good VHS degradation.

“We broke a few VCR heads, but it was a lot of fun.”

Neff characterizes “Time To Go,” a cut off last year’s third LP Maximalist, as a song about her “love of leaving – breaking away and going somewhere else.” Appropriately, the threepiece, which recently reinstated founding bassist Will Krause, is spending the summer touring back East. Next up, completing a new album for winter release.

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KEYWORDS FOR THIS POST

Megafauna, Dani Neff, Brad Montesi, Maximalist, Time To Go, Will Krause, MTV

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