SXSW Interview: Sean ‘Diddy’ Combs

Curator of cool holds court

“One of the mistakes I’ve made was doing reality TV,” confessed Sean Combs to a standing-room-only crowd. “When I was doing Making the Band, nobody understood that I’m an incredible actor. A lot of people think I yell at people and tell them to get cheesecake and that I’m an asshole. Well, I am an asshole sometimes.”

Photo by Gary Miller

Plugging Revolt TV and offering insight, “You can’t get on Wikipedia,” the hip-hop mogul and self-proclaimed “curator of cool” held court with refreshing honesty as interviewed by Forbes editor Zack Greenburg.

“I’m a shy person, but I had this dream that was bubbling and over the years some of the whole things with Puff Daddy, P. Diddy, whatever the names are – that’s my fault too.”

There was plenty of advice for aspiring entrepreneurs: “Be disruptive. You can’t wait for someone to give you a chance. You can’t wait to be heard. You’ve got to stand up in that motherfucker and start screaming at the top of your lungs and refuse to not be listened to.”

On cue, a young rapper slid Diddy a CD and the audience Q&A devolved into a predictable, if highly entertaining, parade of personal pitches. A woman calling herself “She Diddy” scored the promise of a lunch date while a middle-aged DJ filmed himself getting Dr. Phil-like tough love from Diddy onstage.

Bottom line to young artists is that gatekeepers are a dying breed: “If it’s dope, it’s gonna spread like the bird flu.”

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
Angel Olsen Entrances Mohawk
Angel Olsen Entrances Mohawk
Her other shoe drops tonight at the Red River favorite

Abby Johnston, Feb. 7, 2017

Out of the Gutter
Out of the Gutter
The Bulemics grow up

Tim Stegall, April 1, 2016

More by Thomas Fawcett
New Austin Music Worth Your Bandwidth This Week
New Austin Music Worth Your Bandwidth This Week
Dallas Acid blows some bubbles, KUTX remembers the Armadillo, and more music for the moment

Aug. 14, 2020

Colombian Folkloric Post-Punks Nemegata Drop Four-Star Debut
Colombian Folkloric Post-Punks Nemegata Drop Four-Star Debut
Local trio finds the fire of the jaguar

July 3, 2020

KEYWORDS FOR THIS POST

Diddy, SXSW Music 2014, Sean Combs, Puff Daddy, P. Diddy, Forbes, Zack Greenburg

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

New recipes and food news delivered Mondays

Eric Goodman's Austin FC column, other soccer news

Information is power. Support the free press, so we can support Austin.   Support the Chronicle