Run the Brews Fast

Killer Mike and El P launch a new national beverage delivery service.

Killer Mike and El-P of Run the Jewels
Killer Mike and El-P of Run the Jewels (by Amaechi Uzoigwe)

From Willie to Beyonce, or Rihanna to Lizzo, we’ve all seen artists become successful entrepreneurs in totally different fields from where they launched. So why shouldn’t Run the Jewels break out into beverages?

Via a post on social media, the manager and partner of the rap group Run the Jewels, Amaechi Uzoigwe, announced his new role as co-founder and managing director at Juice Runners, Inc. & BaRTJ. BaRTJ is an online delivery platform for beer, hard seltzers, and coffee, and it can be accessed through the Run The Jewels site.

All the libations were developed by Run the Jewels along with experts in the field, and with complete transparency and excellent flavor, just as you expect from their music. And yes, they deliver to 45 states, including Texas (check the FAQ for shipping rates).

Run the Jewels moved into the cannabis space in 2020 (a collaboration with the company Lemonnade) with their own sativa strain packaged in prerolls, vapes, extracts, and blunts. But Texans can’t legally purchase those items, yet. Uzoigwe said fans can expect more tasty collaborations down the road as the platform expands.

“RTJ’s fans are the foundation of their success, so it's been amazing having a platform like BaRTJ to deliver more of what EL-P and Killer Mike love, which is great craft beer and coffee. And now, as we venture into spirits, we’re even more excited about the possibilities ahead. It’s a natural extension of creating things that we enjoy and are proud of, and we’ve now got the ability to super serve RTJ fans and beyond with what we feel are products worthy of their attention and affinity.”

Two beverages are named for RTJ’s latest record, Cuatro. The Cuatro Double IPA (8.5% ABV) is a collaboration between the band and Brooklyn’s Interboro Spirits and Ales. The Cuatro canned coffee was brainstormed with Dark Matter Coffee of Chicago. It’s a bend of beans, brewed hot then flash-chilled and topped with nitrogen for that creamy goodness. And a sugar-free pink lemonade named Ooh La La was developed with Chicago’s Solemn Oath's City Water Hard Seltzer, a craft booze-y seltzer company.

All the craft can’s art is bright and colorful to echo the bright hot pink vibes of Run the Jewels’ 4th album from 2020, RTJ 4, and the follow-up RTJ Cu4tro, which spotlights Latin American artists remixing and retooling RTJ 4.

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