Tito’s Latest Product Is an Empty Can

Why? Because they can

Inspired by the glut of spiked seltzers on grocery and package store shelves, Tito’s would like to remind you that they are in the business of vodka and vodka only, thank you very much.

To that end, they bring you Tito’s in a Can, a 16-ounce, double-steel-walled, insulated, refillable can with nothing in it but potential.

That’s right – for $20, you can be the proud owner of a can! While the idea behind the product, according to Taylor Berry, Tito’s Vice President of Brand Marketing, is to give consumers control over their own seltzers – indeed, you can put vodka and other mixers in there (like sparkling water and lime juice!), the possibilities are endless. There are recipes on the side of the can, or you can take it to work with your coffee in it for office yuks! Use it as a pen holder! Hide your cash in it and stash it in your freezer in case of emergency! Put your weed in there.

Tito’s in a Can is available, fittingly, at www.titosinacan.com or at the Love, Tito’s store at 215 Lavaca. All net proceeds go to the customer’s choice of nonprofit, which can be selected at checkout. Tito’s current nonprofit beneficiaries are Accion Emergency Fund, American Farmland Trust, Emancipet, Hire Heroes USA, and Meals on Wheels America.

Still scratching your head? The below video explains all.

The Best of Austin: Restaurants ballot is here! Nominations can be made now through Monday, August 22, at midnight. Vote now at vote.austinchronicle.com.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
More by Melanie Haupt
Quesoff Judges Announced, Tickets Now Available
Quesoff Judges Announced, Tickets Now Available
Annual event dares to ask: How much cheese is too much cheese?

Aug. 9, 2022

Tito’s Latest Product Is an Empty Can
Tito’s Latest Product Is an Empty Can
Why? Because they can.

Aug. 5, 2022

KEYWORDS FOR THIS POST

Tito's Vodka, Love, Vodka, Tito's in a Can

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

Eric Goodman's Austin FC column, other soccer news

Behind the scenes at The Austin Chronicle

Information is power. Support the free press, so we can support Austin.   Support the Chronicle