East Side King to Open Four New Locations Around Austin
Licensing rights to brand purchased by restaurant group
By Emily Beyda,
4:10PM, Mon. Jan. 13, 2020
Austin’s food truck scene has come a long way since the early days of parking in the red zone after concerts and on the fly taco making.
What used to be a culinary outsider art form is now establishment as it gets, with food truck operations serving as the gateway to brick and mortar operations. And now, for Japanese street food stalwart East Side King, that storefront stability has grown into four new locations throughout the city, following their purchase by Austin owned Murphy Adams Restaurant Group. Chef Moto Utsunomiya will remain a managing partner in the East Side King expansion.
Murphy Adams was founded by Randy Murphy and Mark Adams in 2008 when they launched Mama Fu’s. Over the next 10 years, the restaurant expanded to 12 locations, growing their own delivery service, limited menus, and full adoption of technology in all areas of the business.
In 2018 the group expanded further by acquiring all locations of local brand Austin’s Pizza, and now MARG has purchased the licensing rights to operate East Side King between San Antonio and Waco, bringing the popular brand to much of Central Texas.
Two new East Side King locations will open in January, one in Cedar Park, scheduled to open on January 15, and at the Arboretum, scheduled to open on January 29. Two more locations are slated to open in February and March 2020: one in the Bulverde area and the other off of North Guadalupe near the University of Texas campus. As the brand expands, operations will be managed by Murphy Adams Restaurant group and East Side King founder and managing partner Moto Utsunomiya.
Says Murphy Adams Restaurant Group CEO Randy Murphy, “We see this as a great partnership of two longstanding Austin-owned restaurant companies, and the four new East Side King locations are excellent additions to our portfolio of operating brands. Moto Utsunomiya has done a fantastic job of developing the East Side King brand into a cultural and food icon, and his team has brought expertise and solid operations to prepare the brand for scale.” Who knows, by 2030 there could be an East Side King on every corner.