Cheers to Circle Brewing Co.'s Beto Beer

Doing your civic duty one pint at a time

Ben Sabel enjoying a pint of Circle Brewing Co.'s Beto beer (photo by Melanie Laporte)

In a state that has historically had the worst voter turnout in the country, the oldest brewery in North Austin has come up with an ingenious way to take part in the political process.

Circle Brewing Co. wanted to support the effort to galvanize Texans into action, and toward the voting booth. "Not drive a wedge but encourage people to be active in the process and register to vote – do something instead of complaining or being apathetic," said co-owner Ben Sabel. With the entire company's involvement, they decided to dip a toe into political waters by doing what they do best: make beer.

Specifically, they made Beto, an American pale ale named after the U.S. Senate Democratic nominee Beto O'Rourke, inspired by his platform and message of inclusivity as well as a completely positive campaign. Its release coincides with fall and the November elections, the essence of patriotic America, intended to rally more people to go to the polls and flex their civic duty muscles.

But has Beto tasted his namesake beer? “We’ve invited him and he’s been to a number of events where the beer is on tap,” Sabel said. “I don’t think he’s had it but I hope so.”

Circle Brewing Co. is hosting an event on Friday, Oct. 5 in the tap room supporting the Refugee and Immigrant Center for Education and Legal Services (RAICES); the brewery will donate $1 to RAICES for every pint sold. They'll have volunteer voter registrars on hand to register people to vote ahead of the Oct. 9 deadline. Though the team is supporting O'Rourke in his bid against incumbent Senator Ted Cruz, Sabel said, “I just want people to be active in the democratic process, whether they’re voting for Beto or not. Getting out and voting is more important than who they vote for.”

Whoever comes out on top, make sure you cast your ballot and let your voice be heard, then celebrate with a pint (or two). You can pick up a six pack of Circle Brewing Co.'s bestselling Beto beer at the brewery or taste it on draft throughout greater Austin and San Antonio.


The deadline to register to vote is Tuesday, Oct. 9. Read about other Austinites finding creative ways to encourage voter turnout.

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KEYWORDS FOR THIS POST

Beto Beer, Beto O'Rourke, Circle Brewing Co., Ben Sabel

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