Beekman Boys Come to Town
Lifestyle gurus kick off Eat, Drink Local Week
By Virginia B. Wood, 11:30AM, Wed. Nov. 25, 2015
Josh Kilmer-Purcell and Brent Ridge, professionally known as the Beekman Boys, will be in Austin this weekend. The boys are gentlemen farmers who've built a thriving lifestyle brand at their farm in the hamlet of Sharon Springs, New York.
They'll be featured speakers at Edible Austin's Eat, Drink Local Week kickoff event at the Paramount Theatre on Sunday, Nov. 29 at 6pm. After a VIP reception featuring local food and drinks, Kilmer-Purcell and Ridge will share stories about how they turned a rural goat farm and a 200-year-old mansion into a successful lifestyle brand that includes a reality TV series, cookbooks, a mercantile store, and a full line of artisan food products, as well as custom furniture designs.
Aspiring local food artisans would be particularly interested to discover how the boys used social media to promote their Mortgage Lifter pasta sauce into a sales phenomenon that paved the way for a full line of artisan food items that recently debuted at Target stores across the country. Both general admission ($30) and VIP ($100) tickets are still available online. Sunday, Nov. 29, 6pm.
A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.
